Instagram is one of the world's leading social networks. And one of the few to have an audience of young and old alike. Whether you want to build a community or gain notoriety, you need to be present on Instagram, whatever your activity. En savoir plus sur Instagram.
X (Twitter)
X.com (formerly Twitter before its takeover by Elon Musk) is the world's best-known micro-blogging social network. And over the years, brands have begun to use it for other purposes, such as customer relations. Being present on X is therefore essential. En savoir plus sur X (Twitter).
LinkedIn is the world's largest professional social network. And one might even say the only one. Today, LinkedIn is a powerful tool for finding jobs, customers and partners. More than just a social network, it's a real prospecting tool. En savoir plus sur LinkedIn.
Snapchat
Snapchat is one of the main social networks used by young people. And it can be used for most internet businesses, as well as for local businesses (restaurants or pubs, for example). Snapchat Ads is also widely used by businesses, whatever their activity. En savoir plus sur Snapchat.
Twitch
Twitch is now YouTube's main competitor. This social network is more a streaming platform than a video search engine like YouTube. And the site is more geared towards long-form content. So Twitch is not an alternative to YouTube, but a complement. En savoir plus sur Twitch.
Discord
Discord is an instant messaging platform. There are private and public (or community) servers. More and more companies are setting up discussion groups on Discord, sometimes with events. Discord is a great tool for bringing together employees, customers or partners. En savoir plus sur Discord.
TikTok
Along with Snapchat, TikTok is one of the social networks most used by young adults and teenagers. Creating videos on TikTok can therefore be very interesting for companies or associations with a young target audience. TikTok Ads can also be a lever for acquisition. En savoir plus sur TikTok.
Facebook is the most widely used and best-known social network today. And even if young people are abandoning Facebook in favor of Instagram or TikTok, this social network remains indispensable for a company, especially if you're targeting a clientele over the age of 35. En savoir plus sur Facebook.
Messenger
Messenger is Facebook's instant messaging app. Initially fully integrated into Facebook, Messenger is now an application in its own right, like WhatsApp, for example. This chat tool can be integrated as a livechat on a website to exchange live messages with visitors. En savoir plus sur Messenger.
WhatsApp is a chat application, like Messenger. In fact, both belong to Meta (the Facebook group). Over the years, WhatsApp has become one of the leading instant chat applications. It can be a very interesting tool to integrate into WordPress or Shopify. En savoir plus sur WhatsApp.
Pinterest is often described as a social network for photos and inspiration. In reality, it's more of a photo search engine. Like YouTube for videos. So you can use this search engine to be visible to your target audience. En savoir plus sur Pinterest.
Telegram
Telegram, also known as Telegram Messenger, is an application that lets you create channels to send grouped messages to your audience. It's an excellent alternative to autoresponders like Mailchimp, for example, since deliverability is close to 100%, unlike a newsletter e-mail. En savoir plus sur Telegram.
YouTube
YouTube is more than a social video network. It's the video search engine par excellence. And since its takeover by Google, YouTube videos are also included in the search engine results. Which makes it an essential part of any online visibility strategy. En savoir plus sur YouTube.
Threads
Threads is a social network from the Meta group, like Facebook and Instagram. The aim is to do micro-blogging like on X.com (formerly Twitter). It's an interesting social network if you want to pass on ideas or share experiences. A good alternative to Elon Musk's X. En savoir plus sur Threads.
Social networks have become essential levers for companies looking to increase their visibility and interact with their audience. Whether you're looking to boost your brand or develop your online community, this category guides you through essential services to maximize your presence on social networks. Find out how to fully exploit these platforms to achieve your business goals.
What is a social network?
A social network is an online platform that enables users to create profiles, connect with others and share content such as text, images or videos. These digital spaces facilitate interaction between individuals or companies, offering unique opportunities for communication and collaboration. Social networks play a crucial role in the way people consume information and interact with brands.
Why use social networks for your business?
Using social networks for your business enables you to reach a wide audience in a targeted and effective way. These platforms offer tools for promoting products and services, engaging in conversations with customers, and building a loyal community around your brand. By sharing relevant content and using appropriate advertising strategies, you can increase awareness of your company, generate qualified leads and build customer loyalty.
What are the most popular social networks?
Among the most popular social networks are:
- Facebook: Ideal for creating company pages, organizing events and targeting specific audiences with ads.
- Instagram: Perfect for sharing visually appealing content and engaging a younger audience.
- LinkedIn: Essential for professional networking and promoting your expertise in your sector.
- Twitter: Used for quick updates, real-time interactions and brand reputation management.
- TikTok: Renowned for its short, viral videos, it's excellent for reaching a dynamic, creative audience.
What are the rates for a social networking expert?
Rates for social networking experts vary according to experience, the complexity of the services requested and the local market. In general, services can range from 50 to 150 euros per hour for one-off assignments, or 500 to 3000 euros per month for complete social network management, including content creation, publication planning, and performance monitoring. Prices can fluctuate according to your company's specific needs and the scope of the campaigns envisaged.
What social networking services can you find on BeFreelancr?
On BeFreelancr, you'll find a full range of services to optimize your social networking presence. Our freelancers can help you with:
- Creating and managing social profiles
- Content strategy and publication planning
- Graphic design for visuals and ads
- Managing paid advertising campaigns
- Performance analysis and reporting
- Community management and subscriber interaction
Where can you find a social networking specialist?
On BeFreelancr, you can easily find social networking specialists ready to meet your needs. Our platform lets you browse profiles of qualified freelancers, compare reviews and rates, and choose the professional who best matches your goals. Whether you need one-off assistance or a long-term partner, BeFreelancr is the ideal solution for finding the expertise you need to propel your business on social networks.