Threads

Threads is an app developed by Meta, designed as a fast, conversation-focused text-based discussion platform. It is connected to Instagram, making it easy to find your audience.

It's an interesting tool for sharing ideas, starting debates, posting short content, or creating engagement around your world.

If we had to sum up Threads in one sentence: "It's the X (Twitter) of Meta (the Facebook and Instagram group)."

Threads tends to attract a young, connected, and curious audience who like to follow creators, brands, or entrepreneurs in a more direct format than traditional visuals. It's especially relevant for personal businesses, solopreneurs, creative brands, or projects looking for visibility.

For a traditional B2B business, it will depend on your positioning and tone. But overall, keep in mind that Threads' target audience is roughly the same as Twitter's (now X.com).

Threads offers a more integrated Instagram experience and is less focused on real-time news. The atmosphere is often more friendly, with less tension than on X (although this is becoming less and less true).

X is still more powerful for reaching a wide audience around current events or debates. Threads aims to be lighter, more personal, and more focused on community engagement.

Threads allows you to create proximity with your audience and share thoughts, behind-the-scenes insights, and reflections quickly, without necessarily having to use visuals or videos.

It's a good complement to Instagram if you already have a community, or if you're looking for a more spontaneous channel to develop your personal branding or test content ideas.

I would say that Threads is more suited to creators, freelancers, solopreneurs, and CEOs than to companies themselves.

On Threads, content that performs well is often short, personal, and spontaneous. Thoughts of the day, quick tips, business anecdotes, bold opinions, or behind-the-scenes glimpses into your daily life.

The goal is to create a direct connection with your audience, without necessarily striving for visual perfection. Open-ended questions and conversational formats also work very well.

And let's be honest, just like on X.com, what people love about Threads is debate and the clash of ideas. Sometimes it can get a little heated. But you can use that to your advantage by asking questions that will fuel debate, for example.

Threads uses an algorithm inspired by Instagram. It highlights content that generates interaction: likes, comments, shares, or discussions. The algorithm also takes into account your interaction history to suggest personalized content, even from people you don't follow yet. Consistency and engagement are key.

On any social network, the goal is to keep people engaged for a long time. If you get a lot of comments and likes (reactions), it means that people are spending a lot of time on your profile. So Threads (and other social networks) will have every interest in promoting you.

Yes, especially if you're looking to develop a more human and authentic presence. For freelancers and creators, it's an opportunity to get noticed in a way that goes beyond visuals. For brands, it's a way to engage with the community, share direct messages, or test ideas quickly.

If your brand is in a field where there is interesting debate, and if that's part of your editorial line, then Threads is perfect for your business.

At this time, Threads does not yet offer direct advertising options like Instagram or Facebook. That said, as the app is part of the Meta ecosystem, it is likely that sponsored formats will arrive soon. In the meantime, the most effective approach is to focus on organic content, consistency, andauthentic engagement to get noticed.

The easiest way is to check out BeFreelancr. There are freelancers who specialize in managing new social networks like Threads. They can help you create a consistent profile, produce relevant content, or gain visibility on the platform.

On BeFreelancr, you can find freelancers who offer the following services:

• Content creation for Threads
• Writing engaging posts
• Account management
• Or even developing an editorial strategy tailored to your target audience.

Whether you're a freelancer, brand, or creator, you can delegate some or all of your presence on Threads.

Threads is still young, so there is less competition, which can work in your favor.Integration with Instagram is a real plus, especially if you already have an active community.

On the other hand, the platform is still evolving, and it lacks some features found elsewhere. It is not yet a direct conversion tool, but rather a channel for building relationships and testing ideas.

The main alternatives are X (formerly Twitter), for a similar style of content, but also LinkedIn if you're more B2B-oriented, or even Instagram if you prefer visual formats.

The choice depends on your audience and how you like to communicate. Threads is especially interesting if you want a more free and conversational approach.