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AWeber is one of the oldest and best-known autoresponders. It's a popular tool for bloggers and solopreneurs, especially in the English-speaking market. In addition to its autoresponder functionalities, AWeber lets you create landing pages for easy funneling.
Brevo (formerly Sendinblue) is an e-mailing software, or autoresponder. As well as being able to send newsletters and automated e-mails like all autoresponders, Brevo lets you exclude lists when sending. Not all competitors can do this.
Klaviyo is a high-end autoresponder software for web marketers and startups. This software enables you to send not only e-mails, but also SMS and MMS messages, as well as push notifications. Klaviyo lets you perform A/B tests between two e-mails, and segment lists.
Mailchimp is the most widely used autoresponder in the world today. This software is also one of the most comprehensive. Not only can you send campaigns, but you can also program automatic e-mail sequences. Although it's not the cheapest autoresponder, it's very popular.
GetResponse is an autoresponder widely used by bloggers and web marketers. The tool is simple and powerful. And you can use GetResponse with landing page software such as Instapage, Leadpages or Unbounce to create your own sales funnel.
MailJet is an autoresponder tool that offers the same features as its competitors (Mailchimp and Brevo, for example). These include newsletter and automation e-mailing. But MailJet is increasingly turning to AI to improve performance.
MailerLite is a competitor to Mailchimp, Brevo and GetResponse. It's an autoresponder, i.e. a tool that lets you program automatic e-mail or SMS sequences. Or to send one-shot e-mails or SMS to an entire list.
ActiveCampaign is an e-mail marketing tool that lets you send newsletters (very useful in e-commerce), as well as e-mail campaigns (also known as e-mail sequences or automation). These automatic e-mail sequences are very useful for upsell offers, for example.
An email marketing tool, also known as an autoresponder, is software that allows you to send bulk emails, manage marketing campaigns, and automate communication with your prospects and customers. It simplifies contact list management and the sending of targeted messages.
In the startup world, you’ll mostly see the term “email marketing tool,” whereas in blogging, you’ll mostly see the term “autoresponder.” So I wanted to clarify the two ways of referring to this type of online software.
Email marketing tools help a business communicate effectively with its audience. They allow you to promote products, send newsletters, follow up on abandoned carts, or share content to nurture customer relationships.
An email marketing tool saves time through automation, increases open rates with personalized messages, and measures results in real time (open rates, click-through rates, conversion rates). It’s a powerful tool for growing your sales.
Basically, to put it simply, an autoresponder serves two purposes:
Yes, an autoresponder can automatically send personalized emails based on your contacts’ behavior or information: first name, purchase history, clicks on your links, etc. This allows you to offer a more personalized and engaging experience.
Even today, email personalization works very well. Want an example? When a freelancer signs up on BeFreelancr, they receive a series of emails with a tutorial to help them learn how to use the site.
In these emails, we use the freelancer’s first name. This results in a much higher click-through rate and response rate. So imagine if you personalized your emails even further!
Among the most widely used email marketing software are:
The choice depends on your automation and integration needs, as well as your budget.
Having tried all the autoresponders listed above (sometimes for months), I can tell you that it really depends on your needs. Tools like Klaviyo, for example, are primarily designed for e-commerce businesses, while GetResponse is primarily designed for bloggers.
A promotional email is a one-time message designed to highlight an offer, an event, or a new product. An automated sequence is a series of emails sent automatically according to a predefined scenario, such as welcoming a new subscriber or following up after a purchase.
Yes, an autoresponder is an excellent tool for building customer loyalty. Through personalized campaigns and automated follow-ups, you maintain a consistent relationship, build trust, and encourage repeat purchases.
Most email marketing tools integrate easily with a website, a CMS, or a sales funnel. This allows you to connect your sign-up forms, trigger email sequences, and track your prospects throughout their journey.
No, most email marketing tools are designed to be simple and user-friendly. They offer drag-and-drop editors and ready-to-use templates, allowing you to create professional campaigns without technical skills.
However, creating an email sequence requires web marketing skills. On BeFreelancr, you’ll find specialists for every email marketing tool.
You can find an email marketing expert directly on BeFreelancr. The platform brings together specialized freelancers capable of setting up your campaigns, creating your automated sequences, and optimizing your results.
Above on this page, you’ll see the various email marketing tools. Click on the one that interests you, and you’ll find the services our freelancers offer for that software.
On BeFreelancr, freelancers offer various email marketing services such as:
Yes, an autoresponder can manage multiple contact lists simultaneously. This allows you to segment your subscribers based on their interests, purchase history, or behavior.
Segmentation is an essential feature of email marketing tools. You can create contact groups based on various criteria to send targeted messages and increase the effectiveness of your campaigns.
An email marketing tool provides detailed statistics: open rates, click-through rates, conversion rates, unsubscribes, and bounce rates. These metrics help you analyze your campaigns and continuously improve them.
Most email marketing software is GDPR-compliant and offers features to manage consent, allow unsubscriptions, and protect your contacts’ data.
An autoresponder allows you to automate various types of emails: welcome messages, abandoned cart reminders, post-purchase follow-ups, newsletters, event reminders, and even nurturing sequences to convert your prospects into customers.