AWeber

AWeber is an online autoresponder that allows you to manage your email marketing campaigns. You can create newsletters, automate email sequences, manage your contacts, and track the performance of your mailings.

It is a tool designed to help you grow and retain your audience via email, easily and effectively. A few years ago, many bloggers and infopreneurs used AWeber in their online businesses. And even though the software has lost ground, it remains a good tool.

As I mentioned, AWeber is mainly aimed at bloggers and infopreneurs (especially). But it's also for small businesses and SMEs that want to build a direct relationship with their audience via email. It's simple enough to get started quickly, but comprehensive enough to manage more advanced campaigns as your business grows.

Despite the competition, AWeber remains a safe bet. It has evolved over time by adding modern features such as automation, landing pages, and integrations with other tools. It may not be the most "trendy," but it remains reliable, robust, and highly appreciated for its simplicity.

If you're looking for a simple, effective, and proven solution for sending newsletters or automating email sequences, AWeber does the job perfectly. You can create your emails with a visual editor, track results, and automate everything based on your subscribers' actions.

The interface is clear, allowing you to focus on the message without getting lost in the technicalities. And it will be easy to find web marketing experts who know how to use AWeber, even if they don't claim to be experts in this software (most autoresponders work in a similar way).

Here are some ofAWeber's main features: email campaign and newsletter creation, automation, segmentation, sign-up forms, landing pages, performance tracking (opens, clicks, conversions), A/B testing, list management, integrations with other tools, and more.

Everything you need for a well-structured email strategy.

However, I recommend creating your capture pages using a tool designed for this purpose (for example, Instapage for creating landing pages only, or ClickFunnels for creating a complete funnel). This is because AWeber's landing pages are not always very attractive in terms of design.

You can definitely create custom registration forms with AWeber; it's one of the first features of an autoresponder.

The editor allows you to add the fields you want, customize the design to match your brand, and easily integrate them into your website or capture pages. It's easy to set up, even if you're just getting started.

AWeber integrates easily with platforms such as WordPress and Shopify. You can connect your account in just a few clicks to synchronize your subscribers, display registration forms on your site, or automate your emails based on the actions of your visitors or customers.

Segmentation is one ofAWeber's features. You can organize your contacts based on their interests, behavior (clicks, opens, etc.), or tags you assign to them. This allows you to send more targeted emails and improve your engagement rates.

You have access to a library of email templates that you can customize to suit your image. Whether for a newsletter, a launch, or a series of emails, the templates are varied and easily adaptable thanks to the built-in editor.

Unless you are a brand and absolutely need to display visuals, I recommend keeping your emails very simple, without images, to improve your deliverability.

AWeber's drag-and-drop editor is simple and intuitive. You can build your emails by adding blocks of text, images, buttons, or columns, all without touching the code. It's quick to learn, even for beginners.

But as I said, in most cases I recommend just sending a text blog. No images, to avoid being seen as a commercial email. Webmailers need to feel like you're writing to a friend.

AWeber is known for its good deliverability. Emails usually arrive in the main inbox, provided you follow good email marketing practices. The platform also helps you optimize your mailings to avoid spam and maintain a solid sender reputation.

But as with any autoresponder, it all depends on you. If you include images in your emails and use certain keywords that are considered spam, you will be seen as a spammer. So the tool is good, but it's important to use it properly. You can have your emails written by a specialist writer on BeFreelancr.

You can do A/B testing with AWeber to compare different versions of an email (subject line, content, send time, etc.). This is a very useful feature for identifying what works best and improving your results over time.

AWeber gives you access to comprehensive statistics to track the performance of your campaigns: open rates, click-through rates, unsubscribes, bounces, etc. You can analyze what works and adjust your emails to improve your results.

AWeber offers a free version for up to 500 subscribers with basic features. To unlock advanced options (automation, split tests, removal of the AWeber logo, etc.), prices start at around $15 per month, depending on the size of your list.

If you're looking for a freelance AWeber expert, you can find one directly on BeFreelancr (above). Just browse the services offered in the AWeber subcategory (this page) and choose the one that suits your needs.

No quotes, you order in just a few clicks. Of course, you can contact the freelancer before placing your order if you wish.

On BeFreelancr, you will find freelancers who can help you with:

• Setting up your AWeber account
• Creating automated sequences
• Writing and designing newsletters
• Segmenting your contacts
• Integrating forms on your website
• Analyzing and optimizing your campaigns

You choose the service that suits you, and you get support from a pro.

If you're looking for an alternative to AWeber, you might want to check out Mailchimp, MailerLite, GetResponse, Brevo (Sendinblue), or ConvertKit. The right choice will depend on your goals, technical expertise, and budget.

AWeber stands out for its simplicity and stability. Unlike tools such as Mailchimp or GetResponse, which are incorporating more and more advanced features, AWeber focuses on a clear interface and well-mastered essential functions.

It's a good choice if you're looking for something reliable without unnecessary complexity. MailerLite, on the other hand, may be more suitable if you're starting out with a very small budget.