Brevo (ex Sendinblue)

Brevo, formerly known as Sendinblue, is an all-in-one platform for managing marketing communications.

It can be used to send emails and text messages, automate marketing sequences, manage contacts, and track performance. It is a comprehensive tool for staying in touch with your audience, building customer loyalty, and increasing sales.

The tool can be used to send automatic emails (e.g., an email on day 1, day 3, and day 5 after signing up for the mailing list). But Brevo can also be used to send newsletters.

Brevo is clearly a solid solution for email marketing. The interface is intuitive, emails are easy to create with the drag-and-drop system, and it has all the features you would expect from a good tool: automation, segmentation, testing, statistics, and more.

It's a reliable choice, whether you're just starting out or managing more advanced campaigns.

Whether you're an e-commerce retailer, coach, trainer, or SME manager, Brevo has the tools you need. It makes it easy to manage your contact lists, automate your messages, send targeted campaigns, and track what's working.

It's a tool designed for small businesses that want results without complicating their lives. But today, even large companies use Brevo because it's an intuitive tool.

With Brevo, you can create comprehensive automation scenarios. For example, you can send a sequence after a registration, follow up on an abandoned shopping cart, or automatically segment contacts based on their actions.

The editor is visual, so you can create your scenarios by dragging and dropping elements, making it very easy to use even if you're not an expert.

Brevo allows you to segment your contacts very finely. You can target according to criteria such as behavior (clicks, opens), personal data (city, language, tags), or past actions. This allows you to send the right messages to the right people and improve the results of your campaigns.

Personally, that's what I like about Brevo. Often, segmentation isn't easy with autoresponders. Here, you can easily segment your audience without having to search everywhere.

In addition to email, Brevo also allows you to send marketing text messages. This is super handy for quickly reaching your customers, especially for promotions, appointment reminders, or urgent messages. Everything is managed from the same dashboard, which greatly simplifies the management of your multichannel campaigns.

However, please note that the price of sending SMS messages depends on the country of the recipient, and SMS prices vary greatly from one country to another.

Brevo allows you to send transactional emails such as order confirmations, shipping notifications, and password resets. You can customize them, track them, and even easily integrate them into your online store via API or plugin.

Brevo provides numerous customizable email templates. You can start with an existing template or create your own design using the drag-and-drop visual editor. It's simple, fast, and above all, suitable for all skill levels, even if you don't know how to code.

Brevo integrates very easily with websites and e-commerce stores such as Shopify, WooCommerce, WordPress, and many others.

These connections allow you to automatically synchronize your contacts, trigger emails based on visitor actions, and track the performance of your campaigns directly linked to your sales.

With Brevo, you can create custom landing pages without needing another tool. The editor is very visual, allowing you to add blocks, forms, images, and customize everything to fit your message. It's ideal for generating leads or presenting a specific offer.

But you can also create your capture pages on Instapage or Unbounce if you want to create more attractive pages. These tools connect to Brevo, of course.

Every campaign sent with Brevo comes with detailed statistics: open rates, click-through rates, unsubscribes, bounces, conversions, and more. You can see what's working and what isn't, and adjust your future campaigns based on the results.

With Brevo, you can schedule your emails to be sent at the date and time of your choice. Whether it's for a one-off campaign or a planned sequence, everything is set up in advance so that your messages are sent automatically at the right time.

If you are looking for a freelance Brevo specialist, you can find one directly on BeFreelancr (at the top of this page). Simply browse the services available here and choose the one that suits your needs. Purchasing is quick and does not require a quote.

But you can of course contact a seller to ask any questions you may have before placing an order.

On BeFreelancr, you will find freelancers offering:

• Complete setup of your Brevo account
• Creation of newsletters and automated emails
• The implementation of marketing automation scenarios
• Form or landing page creation
• Integration of Brevo into your website or online store
• Analysis and optimization of your campaigns

And many other services depending on your project.

Brevo offers a free plan with basic features and a monthly email quota. Paid plans start at just a few dollars per month, depending on the volume of emails sent and the marketing tools you need. It's a flexible solution that's suitable for both beginners and marketing pros.

Some of the main alternatives to Brevo include Mailchimp, MailerLite, ActiveCampaign, GetResponse, and ConvertKit. The choice will depend mainly on your budget, your technical level, and the features you are looking for in your campaigns.