MailJet

Mailjet is online software specializing in sending marketing and transactional emails. It allows you to create campaigns, manage contact lists, track delivery performance, and automate certain actions.

It is a simple, effective tool that is suitable for beginners (mainly), but also for more advanced users, although web marketing experts will generally opt for Mailchimp, Brevo, or Klaviyo.

But for a business, Mailjet is a great tool!

Mailjet offers several useful features: drag-and-drop email creation, scheduled sending, email campaigns, transactional emails, list segmentation, marketing automation, real-time performance tracking, subscription management, and team collaboration on campaigns.

What I like about Mailjet is that they've focused on their core features. They haven't tried to do everything; instead, they've stayed focused on what their customers need.

Mailjet is a good solution if you're looking for a tool that's easy to use but comprehensive enough to manage serious campaigns. The interface is clear, emails are easy to create, and the statistics are detailed.

It's also an interesting solution if you need to send both marketing and transactional emails from the same platform.

Mailjet offers a free plan with a monthly sending quota, which is ideal for testing the platform. Paid plans start at a few dollars per month and vary depending on the volume of emails and features included. This allows you to find a plan that suits your needs, whether you are a beginner or a professional.

If you're looking for alternatives to Mailjet, you can check out Brevo (Sendinblue), MailerLite, Mailchimp, GetResponse, or ActiveCampaign. The choice will depend mainly on your goals, budget, and the technical environment you use.

For small businesses (solopreneurs, microbusinesses, SMEs, and even small start-ups), Mailjet is a really good solution.

You can find a freelance Mailjet expert directly on BeFreelancr (on this page, above). Simply browse the services offered in the Mailjet subcategory and choose the freelancer who best suits your needs.

Order the service that suits you directly, or contact a freelancer before placing your order.

Mailjet offers customizable email and registration form templates. You can start with an existing template and easily adapt it to your visual identity using the drag-and-drop editor. This is a convenient way to save time and achieve a professional look.

Mailjet makes it very easy to create newsletters and email campaigns. You choose your template, customize the content, select your contact list, and you're done. Everything is designed to make creation and sending quick and easy, even without technical knowledge.

Mailjet also handles transactional emails very well, such as order confirmations, shipping notifications, and password resets. The tool integrates easily with your website or store to automatically send these messages in real time.

You can create dynamic segments in Mailjet based on criteria such as contact activity, personal data, or past interactions. This allows you to send more targeted, relevant, and therefore more effective emails.

Mailjet's drag-and-drop email editor is very intuitive. You can add text blocks, images, buttons, columns, and more without having to touch the code. It's ideal for quickly creating professional emails, even if you have no design experience.

Mailjet includes an A/B testing feature that allows you to test different versions of an email (subject line, content, sender, etc.) on a sample group and automatically send the best version to the rest of your list. This is very useful for improving your results campaign after campaign.

Please note: A/B testing is useful if you have a large number of subscribers on your list. If you have 30 subscribers and you do an A/B test, 15 will receive email A and 15 will receive email B. You will not have reliable data. However, once you have 1,000 subscribers on your list, you can start A/B testing.

Mailjet provides detailed statistics on all your campaigns: open rates, click-through rates, bounce rates, unsubscribes, etc. You get a clear picture of what's working and can adjust your strategy accordingly.

Mailjet is GDPR compliant and offers the tools you need to manage consent, contact preferences, and data access and deletion rights. This is important if you are targeting an audience in Europe and want to stay within the rules.