ActiveCampaign

ActiveCampaign is a comprehensive tool that combines email marketing, marketing automation, CRM, and customer relationship management. It allows you to create personalized campaigns, automate complex scenarios, track your contacts' behavior, and manage your entire conversion funnel from a single platform.

It's not just an autoresponder (unlike Mailchimp or GetResponse, for example). ActiveCampaign goes much further. In addition to email marketing, it offers integrated CRM, powerful automation, smart forms, and highly advanced behavioral tracking features.

It's a true marketing hub for managing your entire customer relationship. The question to ask yourself is: Do you need a CRM or not? Because in general, a tool that does several things will be less effective at each one.

So if you just need an autoresponder, check out the alternatives to ActiveCampaign at the bottom of the FAQ.

ActiveCampaign stands out for the power of its automation and the depth of its customization. Where Mailchimp is more beginner-oriented, and GetResponse and Klaviyo are more email- or e-commerce-oriented, ActiveCampaign combines both worlds: it adapts to sales, lead management, B2B, and B2C, with a very advanced scoring, tagging, and customer journey system.

ActiveCampaign is ideal for SMEs, e-merchants, infopreneurs, and agencies that want to take their customer relationships to the next level. Whether you want to automate your sales, track your prospects, or send highly targeted messages, you have all the tools you need to create a truly effective marketing strategy.

Segmentation is one of ActiveCampaign's biggest strengths. You can create highly accurate segments based on hundreds of criteria: behavior on your website, emails opened, products purchased, tags assigned, scoring, CRM interactions, and more. It's ideal for sending the right message at the right time to the right person.

As with all emailing tools, with ActiveCampaign, you can send all the types of emails you need: newsletters, promotional campaigns, automated emails, follow-up emails, abandoned cart reminders, post-purchase emails, and much more.

Each message can be personalized based on your contacts' behavior or data.

Does ActiveCampaign allow you to send transactional emails?

It is entirely possible to send transactional emails with ActiveCampaign, such as order confirmations, payment notifications, or password resets. To do this, you can use the API or go through automation, depending on your technical configuration.

Can I create automated email campaigns with ActiveCampaign?

ActiveCampaign is renowned for its powerful automation features. You can create advanced scenarios based on specific triggers, such as sign-ups, clicks, purchases, inactivity, and more. The visual editor allows you to easily build your journeys by dragging and dropping blocks and conditions.

Does ActiveCampaign allow you to send newsletters?

Sending a newsletter is very easy with ActiveCampaign. You choose your list, create your email with the drag-and-drop editor or in HTML, schedule the send or launch it immediately, and then track the statistics in real time. Everything is seamless, even if you're just getting started.

ActiveCampaign lets you manage multi-channel campaigns by combining email, SMS, Facebook Ads, and even internal actions in your CRM. You can create journeys that automatically trigger a message through the right channel at the right time, based on your contacts' behavior.

ActiveCampaign is known for its excellent deliverability. The infrastructure is reliable, anti-spam tools are built in, and everything is done to ensure that your emails arrive in the inbox, provided you follow best practices. You can also monitor your sender reputation directly from the platform.

But as with all email sending tools, it is mainly the sender who will influence deliverability. If you always send high-quality emails and never spam, your deliverability rate will be at its highest. On the other hand, if your emails look like spam or commercial emails (especially those with images), your deliverability will decrease.

The platform includes a comprehensive CRM to track your contacts, manage deals, assign tasks, and automate follow-ups. This is very useful if you work in a team or need to track each sales opportunity accurately without using an external tool.

You can create custom registration forms directly from ActiveCampaign. The editor allows you to add fields, choose the style, and easily integrate the forms into your website or landing page. It's quick to set up, even without technical skills.

The drag-and-drop email editor is simple, intuitive, and very comprehensive. You can build your emails block by block, add images, buttons, columns, and adapt them to your graphic charter. The result is clean, and you retain complete control over the design.

ActiveCampaign is compatible with many tools such as WordPress, Shopify, WooCommerce, and many more. With Zapier, you can also create custom automations with hundreds of third-party apps. This is super handy for centralizing your data and automating your workflows.

ActiveCampaign offers a full A/B testing feature. You can test different objects, content, or senders and analyze which ones work best. This is very useful for improving your results campaign after campaign based on concrete data.

Every campaign sent with ActiveCampaign comes with detailed statistics: open rates, click-through rates, conversions, bounces, unsubscribes, and more. You can even go further with custom reports or performance tracking in your sales funnels.

ActiveCampaign is fully GDPR compliant. You can manage consent, offer subscription preference changes, automate data deletion on demand, and configure your forms to collect clear consent. It's a reliable platform if you're targeting an audience in Europe.

To find a freelance ActiveCampaign expert, you can go directly to BeFreelancr (above). Just check out the services available on this page, in the ActiveCampaign subcategory. Then choose the service that suits your needs.

No quotes, you order in just a few clicks. You can of course contact the freelancer before ordering.

On BeFreelancr, you will find freelancers who offer:

• Complete account setup
• Creation of email campaigns and newsletters
• Implementation of advanced automations
• Integration with your CMS or tools
• Registration form creation
• Analysis and optimization of your campaigns

You choose the service that suits your needs, and you receive professional support.

ActiveCampaign offers several plans depending on the number of contacts and features you want. Prices start at around ten dollars per month for the basic plan, but increase if you add options such as CRM, SMS, or advanced automation features. It's a premium solution, but well worth the price given the wealth of features it offers.