Mailchimp

Mailchimp is a platform that makes it easy to create email marketing campaigns. You can send newsletters, automate email sequences, manage your contacts, and track the results of your campaigns without complicating your life.

For years, Mailchimp has been the autoresponder with the most customers worldwide.

Basically, yes, but today it's much more than that. With Mailchimp, you can also create landing pages, manage advertising campaigns, track conversions, and even build simple sales funnels. It has become a true all-in-one marketing tool.

But as I often say, you should always use a tool for its primary purpose. Because while you can create a sales funnel with Mailchimp, it's not at all on the same level as ClickFunnels, for example.

On the other hand, Mailchimp is a great autoresponder for sending automatic emails or newsletters.

Mailchimp is aimed at small businesses, bloggers, e-merchants, infopreneurs, and freelancers. It's designed for anyone who wants to grow their business through email marketing, whether to sell, build loyalty, or inform their audience.

The tool is really designed for beginners. The interface is easy to use, there are lots of ready-to-use templates, and everything is well guided. Even with no experience, you can launch your first campaigns quickly and learn as you go.

But if you want help from a Mailchimp expert, you can find one on this page (above).

You can find a freelance Mailchimp expert directly on BeFreelancr (our Mailchimp experts' services are listed above).

Just browse the services in the Mailchimp subcategory and choose the one that suits you. No need to put out a call for bids, everything is ready to be ordered.

On BeFreelancr, you will find, for example:

• Complete account setup
• Creation of ready-to-send newsletters
• Automation setup
• Forms and registration pages
• Segmentation of your lists
• Analysis and optimization of your campaigns

Each freelancer offers their own services, so you can choose exactly what you need.

Yes, you can automate your emails very easily with Mailchimp. Simply set a trigger (such as a subscription to your list, a click, or a specific date), then schedule the emails to be sent automatically.

This is ideal for sending welcome sequences, following up on abandoned carts, or keeping in touch with your subscribers without having to think about it every day.

A campaign is a one-time email that you send at a specific time, often to all or part of your list.

An automated sequence is a series of emails that are triggered automatically according to a predefined scenario.

To put it simply:

• You launch the campaign manually.
• A sequence runs on its own once it's set up.

Yes, Mailchimp lets you create customizable registration forms that you can embed on your website, share via a link, or connect to other tools. This is a great way to collect email addresses and grow your audience effortlessly.

You can create landing pages directly from Mailchimp, without needing an external website. These pages are useful for presenting an offer, offering a gift in exchange for an email address, or growing your list quickly. The editor is simple, visual, and quick to learn.

If you already have a website, I recommend creating your capture page directly on your website (WordPress or other). If you have a sales funnel, I recommend using this tool for your landing page (Systeme io or other).

And finally, if you haven't set anything up yet and just want a page to capture emails, I recommend a landing page tool such as Instapage, Leadpages, or Unbounce.

In short, as you can see, I don't recommend creating your landing page with Mailchimp. The templates are generally quite bland, and customization is limited.

Yes, and this is one of Mailchimp's biggest advantages. You can create segments based on behavior (clicks, opens, purchases, etc.), data (city, language, interests, etc.), or any other information you have collected. This allows you to send highly targeted messages to each type of subscriber.

Mailchimp offers all the features you need to comply with the GDPR: consent checkboxes, unsubscribe links, preference management, and access to personal data. It's still important to configure everything correctly and clearly inform your subscribers, but the tool is fully compatible with European legal requirements.

Yes, Mailchimp can be easily integrated into a website, sales funnel, or capture page. You can integrate a sign-up form, connect your page builder, or use scripts to automatically transfer contacts from one tool to another. This is super useful for automating email collection without having to do everything manually.

The Mailchimp autoresponder is compatible with most tools on the market, including WordPress and Shopify. There are plugins or native integrations that allow you to connect your site in just a few clicks, whether you want to sync contacts, track purchases, or send targeted emails automatically.

Of course, and it's one of Mailchimp's key features. Every campaign sent with Mailchimp comes with detailed statistics:

• Open rate
• Click-through rate
• Unsubscribe rate
• Number of conversions

You can also compare the performance of different campaigns and track your results over time.

Mailchimp offers an A/B testing feature that allows you to test different versions of an object, content, or even a send time. The tool sends the versions to a sample of your audience and automatically selects the one that performs best for the rest of the list. This is very useful for optimizing your campaigns.

Mailchimp offers a free version with basic features, which is ideal for getting started. Paid plans start at a few dozen dollars per month, depending on the number of contacts and features you need. Be sure to tailor your plan to the size of your list and your marketing goals.

There are several interesting alternatives to Mailchimp, such as Sendinblue, MailerLite, ActiveCampaign, ConvertKit, and GetResponse. Each has its own advantages depending on your level, budget, and the type of project you have. But if you're looking for a simple, comprehensive, and well-known tool, Mailchimp remains a safe bet.