LinkedIn

LinkedIn is the ultimate professional social network. It allows you to create a profile, publish content related to your business, develop your network, and seize opportunities, whether you're looking for clients, partners, or even a job. It's a simple yet powerful tool for building your professional image.

A few years ago, there were several professional social networks, such as Viadeo. But today, LinkedIn is really the only professional social network.

LinkedIn is for anyone working in the professional world: freelancers, entrepreneurs, employees, recruiters, and B2B companies. If you have expertise to showcase or a message to convey in a professional context, it's definitely a platform you shouldn't overlook.

Whether you're an employee looking to advance your career, a freelancer looking for clients, a solopreneur building your personal brand, or a company recruiting or selling in B2B, you have everything to gain by being active on LinkedIn. It's a professional playground that can really make a difference.

Many LinkedIn members sign up to consume quality content, sometimes to write it themselves, and to be available for potential partnerships.

Because LinkedIn allows you to create visibility around what you do. By posting regularly, sharing your ideas, and interacting with other professionals, you can attract clients, opportunities, or simply build real credibility in your field.

I can tell you from experience that LinkedIn is one of the best ways to find clients and partners today.

A personal profile is linked to an individual. It allows you to highlight your background, skills, and activities, and above all, to interact directly with your network. A company page represents a company, brand, or organization. It is mainly used to share company news, post job offers, or talk about the company culture. To grow your business, both can be complementary.

Is LinkedIn free for companies?

Creating a company page on LinkedIn is completely free. You can publish content, invite contacts to follow your page, and even recruit. There are paid options (to boost posts or recruit more effectively), but you can already do a lot without spending a penny.

Start with a professional photo and a clear banner. Add a headline that explains what you do and who you're targeting. Take care with the "About" section to tell your story in a human and impactful way. Highlight your experience, projects, and skills. And don't forget to be active: an optimized profile is good, but a lively profile is better.

Definitely. If you share what you're experiencing, what you're learning, what you're selling, or what you stand for, you'll create a real connection with your audience. LinkedIn is now one of the best networks for positioning yourself as an expert in your field and promoting your personal brand.

Add people who are connected to your field, comment on their posts, send simple, human messages, and post content regularly. The most important thing is to create real exchanges.

A good network isn't just a collection of contacts; it's a circle of people who read your posts and interact with you. It's better to have 100 people in your network who are interesting and with whom you have a connection than thousands of people you never interact with.

The content that works best is often the most authentic. Share useful tips, feedback, anecdotes, opinions about your industry, or personal thoughts related to your business. Well-structured posts, clear carousels, and messages that evoke emotion or discussion tend to have more impact.

It all starts with a clear profile and a regular presence. By posting content that catches the attention of your prospects and engaging with them in comments or private messages, you naturally build connections.

You can also use manual prospecting or well-thought-out sequences to start the conversation in a professional manner.

It's possible, but you need to be very careful. Tools exist to automate certain tasks (such as connection requests or messages), but if you go too fast or abuse them, LinkedIn may block your account. The ideal approach is semi-automated with a real human touch.

Personally, I recommend doing everything manually (either yourself or through a freelance community manager). If you're looking for a CM, you can find one on this page.

Yes, you can run targeted ads directly through LinkedIn Ads. This is particularly effective in B2B, as you can target very specifically: by job title, industry, company size, job level, etc. The budget is higher than on other platforms, but the quality of the leads is often much better.

If you are recruiting, you can post job offers, search for targeted profiles, or simply identify people who are active in your sector. And if you're looking for opportunities, take care of your profile, be visible (by posting and commenting), activate the"open to opportunities"option, and connect with key people. It's often through exchanges that opportunities arise.

LinkedIn is clearly the most suitable for B2B. The audience is professional, decisions are made more quickly, and exchanges are often of a higher quality. If you sell to businesses, whether it's a service, training, or support, this is a network you should integrate into your strategy.

On this page of our BeFreelancr platform (above), you will find freelancers who can help you optimize your profile, write your posts, set up a prospecting strategy, or manage your entire LinkedIn presence.

You choose the service that suits you, place your order, and you're ready to go!

On BeFreelancr, you can outsource the writing of your posts, the optimization of your profile, the creation of carousels, the implementation of your content strategy, and even your prospecting. It's a good solution if you want to save time and focus on what you do best.

On the positive side: a professional audience, great organic reach, and lots of B2B opportunities.

On the downside, you need to be consistent, sometimes a little patient, and avoid falling into overly formulaic patterns that lose authenticity. But with a good strategy, LinkedIn can clearly become a very powerful tool.

And yes, you do need to be patient to build a community around yourself. But you can see results right from the start, from your very first posts.

I know people who got two reactions per post but found clients thanks to their posts. Because a client isn't necessarily going to comment or like something.

It all depends on your target audience. For quick content, you can use X (formerly Twitter). If you're looking to build a community, Facebook or Slack may be interesting. And if you want to reach a wider audience with visual content, Instagram or YouTube can also complement your presence. But for B2B, LinkedIn remains a solid foundation.