Instagram

Instagram is a social network based on images and videos. Users post photos, stories, reels, and carousels to share content in a visual and engaging way. It is an ideal platform for creating a strong brand and interacting with a community.

Instagram mainly reaches 18-45 year olds, with a majority of young adults and active people. This audience likes to consume fast, visual content and values aesthetics, inspiration, and emotion. If you want to reach this audience, it's a great platform.

But Instagram's audience is growing all the time. Older people are signing up every day. So even if you're targeting people over 50, you can still use Instagram.

Instagram is perfect for personal brands, online stores, coaches, creators, freelancers, artisans, photographers, influencers, or any visual activity. If you have a world to show, a story to tell, or a community to bring together, it's a very powerful tool.

Even though today you can see all kinds of content on Instagram, in the beginning, it was mostly "beautiful" things that were represented. Artists showed their work, designers and graphic artists showed their creations, models showed off elegant outfits, etc. But today, Insta is accessible to all businesses, even those that are less "visual."

Because it allows you to build a real relationship with your audience, show them behind the scenes of your business, showcase your offering, and generate engagement. With the right content, you can attract prospects, build trust, and convert more easily without pushing the sale.

Instagram can also be used to "educate your market" with explanatory videos or carousels in which you provide information to your followers.

A business account gives you access to additional tools such as statistics, contact buttons, post promotion, and ad creation. It also allows you to link your account to a Facebook page.

Personal accounts are more limited and do not offer these business-oriented options.

Instagram is completely free, even for professional use. You can create a business account, post content, interact with your audience, and grow your visibility without paying anything.

If you want to go further, you can invest in advertising (Instagram Ads or, should I say Meta Ads since Instagram is part of the Facebook group), but advertising is not mandatory to get started.

Posts are the classic publications visible in the feed and on your profile. Stories are temporary (24 hours) and more spontaneous. Reels are short, dynamic videos that often go viral. Lives allow you to interact live with your community. Each format has its own use depending on your message and your objective.

Yes, using Meta Ads Manager (the ad manager for Facebook, Messenger, Instagram, and WhatsApp), you can create campaigns that appear on Instagram.

Whether in the feed, in stories, in reels, or in the Explore tab. It's an excellent way to reach a wider audience, generate sales, or boost your visibility quickly.

On this page, you'll find experts in Instagram advertising.

The content that works best is content that evokes emotion or provides value. Carousels with tips, dynamic reels, before/after shots, behind-the-scenes content, testimonials, and well-chosen quotes often have good engagement rates. The important thing is to be useful, inspiring, or authentic.

Start by choosing a color palette and visual style that you will use across all your posts. Then, always use the same filters or the same type of visuals to create harmony. A tool like Canva can help you structure your feed, even if you're not a graphic designer.

And if you're looking for a community manager or freelance graphic designer to create your Instagram designs, look above on this page to discover the services offered by our freelancers.

This is an interesting option, especially if you sell a physical product or training. Working with a micro-influencer who has an engaged audience in your niche can bring you visibility, sales, and strengthen your credibility. The important thing is to choose the right person, not just the number of followers.

By posting quality content regularly, using the right hashtags, interacting with your audience, and collaborating with other accounts. You should also pay attention to your bio, visuals, and captions. The more value you provide, the more people will want to follow you naturally.

On BeFreelancr (above on this page), you can easily find freelancers who specialize in Instagram. Some offer complete account management, while others focus on content creation, reels, carousels, or even strategy. Just choose the service that fits what you're looking for.

You'll find CMs, but also graphic designers and social media advertising specialists.

You can order services such as visual creation, caption writing, reel creation, account management, profile analysis, growth strategy, bio optimization, and even support to gain followers.

In short, on our platform, you'll find most of the services related to Instagram. It's ideal if you want to delegate some or all of your Instagram communication.

Advantages: high visibility thanks to visuals, good engagement rates, and many formats for expressing yourself (reels, stories, lives, posts).

Disadvantages: you need to produce content very regularly, pay attention to aesthetics, and the competition is fierce. But when used well, it's a network that can really help your business take off.

It all depends on your target audience. Facebook is good for creating a larger community, TikTok if you're aiming for viral videos, LinkedIn for B2B, or Pinterest if your content is very visual. Instagram remains very comprehensive, but it may be worth combining it with other platforms depending on your strategy.