TikTok

TikTok is an app that allows you to create, edit, and share short videos, often with music, effects, or text. It is a social network based oninstant attention, dynamic formats, and an algorithm that quickly pushes content, even to people who don't know you yet.

Because it's one of the few networks where you can still become visible quickly without already having a large audience. If you share authentic, useful, or entertaining content, the algorithm can quickly bring it to the forefront. It's a great opportunity to promote your business, your world, or your offerings.

In business, you should always try to have two types of communication channels:

• One channel to keep in touch with an audience that already knows you
• And a channel where you can attract new followers, customers, etc.

TikTok is clearly there to win over a new audience.

Originally, yes, but that's no longer the case. Today, TikTok also attracts active adults, entrepreneurs, freelancers, and even parents. The audience has become much more diverse, and there's room for all kinds of content, not just dances and challenges.

For a long time, TikTok suffered from an image of "silly content for teenagers." And indeed, some of the content wasn't the most intellectual! But there has always been interesting content as well, and that's even more the case today.

So you can be part of creating interesting content for young people... and those who are young at heart.

Not necessarily all of them, but for many, yes. If you have an activity that you can showcase, explain, simplify, or demonstrate in a creative way, then TikTok can be an excellent tool.

Whether you're a coach, e-merchant, artisan, trainer, or freelancer, there are ways to create content that attracts and engages.

When you see luxury brands on TikTok, but also entry-level brands, very corporate brands, but also solopreneurs, you realize that TikTok can be for everyone.

The TikTok algorithm highlights videos based on interactions (likes, comments, shares, viewing time), but also on the topics covered, the sounds used, and the hashtags.

Even if you have few followers, a video can go viral if it appeals to the first people who see it. That's what makes the platform so powerful.

As I mentioned earlier, TikTok is designed to attract new customers. Why? Because the algorithm will do very little to boost a video to your current followers. But your video will get a boost if it follows a trend and appeals to the first viewers.

Short, fast-paced, and easy-to-consume content. This can include tips, quick tutorials, behind-the-scenes footage, product reviews, before/after videos, or more fun formats such as mini-sketches or anecdotes. The key is to be authentic, clear, and catchy from the very first seconds.

On TikTok, following trends can give you a real boost. Using a popular sound, a trendy filter, or a viral format can help your video reach a wider audience. It's not about copying, but adapting trends to your own world or message.

Absolutely. You can showcase a product, demonstrate how it's used, share customer testimonials, or create content around your offering. TikTok is very effective at building trust and driving traffic to a store or sales page, as long as you don't come across as too salesy.

It's not mandatory. Even though the format is very creator-centric, you can be successful with videos filmed with your hands, animated images, slides with text, or even voiceovers. What matters is capturing attention and getting a clear message across. If you're comfortable showing yourself, that's a plus, but it's not essential.

With TikTok Ads Manager, you can create campaigns targeted by age, interests, location, or user behavior. There are a variety of formats: videos in the news feed, sponsored challenges, interactive banners, and more. It's a fairly accessible advertising platform with good potential for virality if the message is well thought out.

TikTok's advertising platform is therefore a very good alternative to Meta Ads (Facebook and Instagram's advertising platform).

To find a freelance TikTok expert, take a look at our specialists' services above. You'll see a presentation of their services with prices and turnaround times.

Our TikTok CMs can help you create your videos, follow trends, manage your account, or even launch your ads. You choose the service that suits you and place your order in just a few clicks.

On BeFreelancr, you can find freelancers who offer TikTok video creation, account management, trend research, editing, script writing, and even setting up TikTok Ads campaigns. It's ideal if you want to save time while maintaining high-quality content.

The pros: huge organic reach, the possibility of breaking through even without followers, and a dynamic format that encourages creativity.

Cons: you have to be consistent, follow trends, and produce content often. The algorithm evolves quickly, so you have to adapt constantly.

You can also use Instagram Reels for a similar format, YouTube Shorts for a slightly different audience, or even Facebook if you already have an audience there. It all depends on your target audience, but combining several platforms can help you maximize your visibility.