X (Twitter)

X.com, formerly Twitter, is a social network based on the publication of short messages called "posts" (formerly "tweets" when the site did not yet belong to Elon Musk).

Users can share ideas, react to current events, interact with other users, and follow trends in real time. It is a fast and direct space for exchange, widely used in the tech, business, politics, and media fields.

X mainly attracts active, curious users who are often interested in business, tech, crypto, marketing, news, or entrepreneurship. If you have a clear message, expertise, or opinion to share, you can build a qualified audience fairly quickly.

Most people on X have one goal: to see posts about current events. Some will want to see content about politics, others about ecology, and others about tech. But what all these people have in common is that they want news.

Absolutely. You can make yourself known, share your expertise, drive traffic to your offers, interact with prospects, or even sell directly via private messages. It's a powerful tool for creating visibility, building your personal brand, and generating opportunities.

Because it's a network based on regularity and interaction. By posting useful content, joining discussions, and interacting with influential accounts, you can gain visibility very quickly. All you have to do is post regularly, stay relevant, and create connections around your topic.

As I said, Twitter, or rather X.com, is mainly for people who want to read posts about current events. So to be visible, you need to surf on a topical subject.

X is free to post, interact, build an audience, and grow your visibility. You can use it without a paid subscription, even for your business. There is a premium version (X Premium) with a few additional options, but it's not required to take advantage of the network.

You can also advertise on X with X ads. On this page, a little further up, you will see services from specialists in this social network and its advertising network.

It's one of the best. By sharing your ideas, advice, experiences, or opinions, you can naturally attract an audience that is similar to you. The short format encourages you to get to the point, which strengthens your positioning and credibility on your topic.

The algorithm highlights content that generates interaction: likes, comments, shares, clicks. The more your content is liked quickly after publication, the more likely it is to appear in other users' "For you" feed. Consistency, relevance, and engagement with other accounts also play a key role.

By regularly posting relevant content (and, remember, content that is related to current events), adding value (advice, ideas, feedback), interacting with other accounts in your niche, and being consistent in your messaging.

Authenticity, consistency, and interaction are the best ways to grow your community without advertising.

Yes, the platform offers an advertising system that allows you to promote your posts, your account, or even specific campaigns. You can target by location, interests, keywords, or followers of other accounts.

This is a good way to quickly gain visibility if you have an advertising budget.

Short, clear, and punchy formats (the basis of Twitter) have the most impact. Threads (series of posts), practical advice, feedback, punchlines, and simple visuals often attract attention. What works is getting straight to the point while connecting with your audience.

On BeFreelancr (above on this page), you can find freelancers specializing in X account management, post writing, thread creation, content strategy, and even advertising. Just browse the available services and order the one that suits your needs.

You can order content creation services for X, thread writing, profile optimization, growth strategy, community management, or even advertising campaign setup.

Whether you want to develop your personal branding or promote your business, you'll find community managers and advertising experts here.

A tweet is a simple post. A retweet is when you share someone else's tweet. A reply is a comment posted directly under a tweet. A thread is a series of tweets posted in succession to develop a longer idea, often used to share valuable information or tell a story.

Depending on your target audience, you can also use LinkedIn for B2B, Instagram for visuals, Facebook for groups and communities, or Threads, the competitor launched by Meta. There are also Mastodon and Bluesky, which are newer alternatives for those looking for a different approach.