Pinterest

Pinterest is a visual platform where users save and share ideas in the form of clickable images called "pins." It is a visual search engine, often used to find inspiration, discover new products, or organize projects. It is ideal for showcasing what you have to offer in an attractive and practical way.

Pinterest is often included in lists of social networks because it has social features. But in reality, Pinterest is more of an image search engine.

Because Pinterest can generate qualified and sustainable traffic to your website, products, or content. If you have a strong visual identity or offers related to specific needs (decoration, wellness, training, fashion, cooking, entrepreneurship, etc.), it's a very effective platform for getting your name out there.

So, yes, Pinterest is not for all businesses. But I invite you to contact an expert Pinterest community manager (above) to find out if your business could benefit from this image-based social network.

Pinterest is completely free to use. You can create a business account, publish your pins, track your statistics, and drive traffic to your pages. There is also an advertising network if you want to boost your visibility, but this is not required to start seeing results.

Pinterest mainly attracts female users, often between the ages of 25 and 45, who are looking for practical ideas or inspiration. This is a highly engaged audience that uses the platform to plan purchases, organize projects, or improve their daily lives. It's perfect if your offering fits into their world.

If your target audience is women and you have a business that can be showcased through images, Pinterest could become your main social media platform.

Mainly vertical images called pins, often accompanied by a link to a website, article, store, or video. These can be infographics, blog post covers, product visuals, inspirational quotes, image tutorials, and more.

The key is to make it clear, attractive, and useful.

If your business is visual orinspiration-related, Pinterest can make a real difference. It's ideal for businesses in interior design, fashion, beauty, cooking, wellness, crafts, design, events, but also blogging, infopreneurship, or online training sales. You can attract qualified traffic without having to produce content every day.

Absolutely. Whether you share articles, podcasts, videos, or even service offerings, you can create visuals that link back to your content. With a good strategy, Pinterest can become a regular source of traffic to your site or offerings, without relying on the unstable algorithms of other networks.

Pinterest works like a visual search engine. The algorithm recommends your content based on its relevance, the keywords you use, its save rate (pins saved by others), and its age. The clearer, more useful, and better referenced your content is, the more likely it is to be seen long after it's published.

If you don't have much time or aren't very familiar with the platform, hiring a Pinterest community manager can really help. They can create your visuals, optimize your descriptions, schedule your pins, and track statistics. It's a great way to save time and get results.

If you're looking for a freelance platform with Pinterest experts, you've come to the right place at BeFreelancr.

Above on this page, you'll see the services offered by our community managers, ad experts, and graphic designers:

• Pin creation
• Content strategy
• Account audit
• Pinterest SEO optimization
• Monthly management, etc.

Choose the service that suits your needs, and let's get started!

A pin is a clickable image that redirects to a page (website, article, product, etc.). A board is a folder where you organize your pins by theme. An idea (or "idea pins") is a more interactive format, often consisting of several pages or videos, to show a tutorial, recipe, or step-by-step project.

You can use Tailwind, which is the best-known tool for managing Pinterest like a pro. It allows you to schedule your pins, see the best times to post, automate some of the work, and analyze your results. You can also use the native scheduling feature offered by Pinterest Business if you prefer to stay on the platform.

Pinterest is one of the best tools for generating qualified, long-lasting traffic to a website, blog, or store. Unlike other networks where content disappears quickly, a well-optimized pin can continue to attract visitors for months or even years.

To rank well, consider using keywords in the title, description, and even the image file name. Create clear and attractive visuals in a vertical format. Organize each pin in the right board and avoid overly generic content. The more Pinterest understands what your content is about, the more it will be able to recommend it.

Yes, you can advertise on Pinterest to boost the visibility of your pins. The ad manager allows you to target by interests, keywords, demographics, or purchasing behavior. This is particularly effective if you sell products or have visuals that really catch the eye.

On BeFreelancr, you can find freelancers who offer pin creation, SEO optimization, complete management of your Pinterest account, board creation, content scheduling, and even advertising campaign setup.

You can delegate everything or just the tasks you don't have time to do.

The advantages: Pinterest generates long-term traffic, and your content can remain visible for months. It is also a very visual platform, perfect for inspiring and promoting your products or your brand.

The disadvantages: you need to produce high-quality visuals, have a good understanding of Pinterest SEO, and be consistent to get results.

It all depends on what you offer. For highly visual content, you can also use Instagram. To build a community, Facebook or Telegram can be useful. And if you're looking to generate traffic through content, LinkedIn or a good SEO blog can also complement Pinterest.