Advertising agencies

An advertising network is an organization that connects advertisers looking to run their ads with media outlets that have ad space available. It manages, sells, and optimizes the delivery of campaigns to reach the right audience at the right time.

Search engines have their own ad networks (Google has Google Ads, for example). Social media platforms also have their own ad networks (Facebook and Instagram have Meta Ads, for example). But there are also independent ad networks, such as those used to display ads on a website (Taboola, etc.).

Traditional advertising networks focus on physical media such as print, television, radio, or billboards. Online advertising networks, on the other hand, manage online distribution through websites, apps, and social media, with much more precise targeting capabilities.

On BeFreelancr, our advertising experts exclusively create campaigns on online platforms such as Google Ads or Facebook Ads.

Among the most well-known advertising platforms are Google Ads, Meta Ads (Facebook and Instagram), TikTok Ads, LinkedIn Ads, and Taboola and Outbrain for native advertising. Each platform has its own specific features depending on the objectives and the target audience.

Above, you’ll see the ad networks with the highest demand and the most freelancers offering services. I invite you to click on the network that interests you to view the different services.

An online advertising network operates through a campaign management platform where the advertiser sets their budget, audience, ad format, and objectives. The network then handles the delivery of ads to internet users who match the selected criteria.

Using an ad network helps you gain visibility, effectively target your audience, control your budget, and measure performance through detailed statistics. This optimizes the return on investment for each campaign.

Quite simply, if you want to be visible to potential customers online, you have two options:

• SEO (creating content to attract qualified visitors)
• And SEA (running ads through an advertising agency)

SEO is an incredible way to drive quality traffic. But it takes a long time to see results. Whereas SEA delivers immediate results (though it’s more expensive).

An ad network allows you to run several formats: banners, videos, native ads, sponsored posts on social media, and even audio ads on certain platforms.

Online ad networks offer advanced targeting options. You can define age, gender, location, language, interests, purchasing behaviors, and even retarget people who have already visited your site.

Billing is based on different models: CPC (cost per click), CPM (cost per thousand impressions), or CPA (cost per action). The advertiser chooses the method that best aligns with their campaign goals.

The billing method depends on the platform chosen. On Google Ads, for example, it’s cost-per-click. So you can be profitable if the people who click then take action (purchasing a product, signing up, or other).

The price of a campaign depends on the budget you wish to invest and the billing method chosen. Some campaigns can start at just a few dozen euros per day, while others require several thousand euros to achieve broader visibility.

Everything is adjustable based on your goals and target audience.

But be careful: Always hire a professional to set up your ads. Personally, I’ve tried creating campaigns on my own in the past (it’s not my field)… and I can tell you that those campaigns weren’t very profitable!

With an ad expert, it’s possible that the campaign won’t be profitable at first (which is actually pretty normal). But the freelancer will adapt your campaign and targeting to improve results.

Yes, an online ad network allows you to run your ads on various websites, apps, and partner networks. This provides broader reach and greater visibility for your business.

Most ad networks provide real-time statistics that let you track the number of clicks, impressions, cost, and conversions. This allows you to adjust your ongoing campaigns to optimize results.

There are indeed specialized ad networks that target specific sectors such as travel, real estate, automotive, and e-commerce. They allow you to reach a more qualified audience based on your industry.

Online ad networks offer highly precise geotargeting options. You can limit your campaigns to a city, a region, or even a neighborhood, which is ideal for local advertising.

The platforms are designed to be user-friendly, but setting up a truly effective campaign can be complex. Targeting and optimization options often require experience to achieve a good return on investment.

You can find an advertising campaign expert directly on BeFreelancr. Freelancers there offer their services to manage your campaigns and optimize your results.

At the top of this page, you’ll see the various ad networks where our advertising experts offer their services. Click on the platform that suits you and find the right service for your needs in just a few seconds!

A specialist can assist you with ad creation, campaign management, targeting optimization, performance analysis, and overall advertising strategy to maximize your results.

If you can’t find the service you’re looking for, feel free to contact us. Our team will find the freelancer best suited to your needs.