App stores

An app store is a platform that allows mobile apps to be distributed to users. This is where people search for, download, install, and update apps on their smartphones or tablets. In practice, the most well-known ones are the App Store and the Google Play Store.

Publishing an app on a store primarily makes it easier to gain visibility. Users are accustomed to using these platforms to discover new mobile apps, read reviews, and install an app in just a few seconds. For a company, a startup, or a project creator, this is often the simplest way to reach a wider audience and provide a reassuring environment for downloading.

In some cases, yes, but it depends on the system used. On Android, it’s possible to install a mobile app outside of an app store, though it’s less straightforward for the user. On iPhone and iPad, the process is much more regulated. For a project targeting the general public, going through an app store is generally the most practical and credible solution.

In most cases, yes. Before publication, the app store typically checks several aspects, such as security, compliance with guidelines, the app’s overall functionality, and sometimes the quality of the app description. This approval process is therefore not just a formality; it is part of the standard procedure for ensuring an app is published under the right conditions.

The timeframe can vary depending on the app store, the quality of the submission, and the complexity of the mobile app. Sometimes, the release can happen fairly quickly. In other cases, it takes longer if the platform requests corrections or additional information. In general, it’s best to allow for some leeway rather than expecting immediate publication.

An app can be rejected for several reasons, such as if it doesn’t comply with the store’s rules, if certain features aren’t working properly, if the app description is incomplete, or if there are issues related to security or data. Sometimes a rejection is simply due to a technical or administrative detail. In such cases, making adjustments often allows the app to be resubmitted under better conditions.

A freelance mobile app developer can certainly handle this step. They can prepare the files, configure the elements required by the app store, complete the app listing, and manage the submission for approval. On BeFreelancr, you can find a freelancer capable of handling this part, whether after the app has been fully developed or just for its publication.

Entrusting only the publication of an app to a freelancer is entirely possible. Some companies already have their app ready but want to delegate the upload process to avoid errors and save time. On our platform, a freelancer can therefore offer a flat-rate service dedicated to this specific task, with additional options if needed, or provide a quote if your project requires more comprehensive support.

To publish a mobile app, you generally need to prepare several key elements, such as the app’s title, description, icon, screenshots, and sometimes a promotional video, as well as certain technical and legal details. Depending on the app store, you may also be asked to specify the app’s category, target audience, privacy policy, or key features. When everything is properly prepared, the launch process often goes much more smoothly.

A freelance ASO consultant can certainly optimize your app listing. Their role is to improve your app’s visibility in a store through better keyword selection, a more relevant title, a more compelling description, and more effective visuals. On BeFreelancr, you can find a freelancer who specializes in this area to help you get more downloads and a more professional listing.

A free app can also offer in-app purchases. This is actually a very common model, as it allows users to install the app without paying upfront and then purchase options, content, a subscription, or additional features later. All of this simply needs to be set up correctly and comply with the rules of the relevant app store.

Can a freelancer help me set up in-app payments for my app?

This task can be entrusted to a specialized freelancer. They can help you set up in-app payments, configure products or subscriptions, verify that the purchase flow works properly, and ensure the app meets the store’s requirements. On our platform, some freelancers offer this service as a flat-rate package with options, or can provide a quote if your app has more specific needs.

Can an app be paid?

A paid app is entirely possible. Upon download, the user pays a pre-set price to install the app. This model still exists, even though it is often supplemented or replaced today by other solutions such as free apps with in-app purchases or subscriptions. The right choice depends mainly on your project, your market, and how you want to monetize your mobile app.

The cost of publishing an app depends first and foremost on the app store you choose, as each store charges its own fees. On top of that, you may incur support costs if you outsource the launch. Overall, publishing fees are often quite reasonable compared to the total budget for a mobile app.

For a simple app launch project, a freelancer may offer services starting at around €80 to €300. If the project also includes preparing the app listing, screenshots, technical adjustments, in-app purchases, or handling a rejection, the rate can range from €300 to €900, or even more for a more comprehensive project.

Using BeFreelancr is convenient when you want to delegate only the app store submission without launching a major development project. Our platform lets you find a freelancer offering a flat-rate service, with optional extras if needed, or request a quote if your project falls outside the standard scope. This helps you save time, avoid launch errors, and proceed with greater peace of mind when publishing your mobile app.

To give you an idea, Apple currently charges $99 per year for the developer program, or about €86, and Google Play charges a one-time fee of $25, or about €22.