Animated video tools

Animated video software lets you create dynamic visual content using illustrations, characters, or icons. Unlike a filmed video, you can tell a story in a clear and engaging way, without needing a camera or actors.

An animated video can go by several names:

• Advertising video
• Explanatory video
• or even whiteboard video

So don’t be surprised if I use any of these terms on this page. In fact, our freelance experts in explainer video creation use these words interchangeably.

Among the most well-known tools are Vyond, Powtoon, Animaker, and Toonly. Each has its advantages; some are simpler for beginners, while others offer more options for a professional finish.

If you’re not sure yet what type of video you want, I invite you to contact us or our freelancers, who can advise you on the software best suited to your needs.

An animated video relies on drawings and animations, whereas a traditional video is shot with a camera. Animation makes it easier to explain concepts or add a creative touch, while filmed video offers a more realistic feel.

In terms of time and cost, there isn’t usually a big difference (though animated videos are often cheaper). But the main advantage of an explainer video is that it requires less effort on your part.

With an explainer video, you contact a freelancer, tell them what you want, and they can send you a few drafts as the project progresses. And on your end, there’s not much for you to do.

As mentioned, with this type of software, you can create:

• explanatory videos
• advertising videos
• tutorials
• training videos
• professional presentations

Most include predefined templates that you can customize, which saves a lot of time and makes creation easy even without experience.

The most popular software generally includes a library of graphic elements with characters, icons, backgrounds, and even music to enhance your videos.

These software programs are designed to be simple and accessible. So you can create your own videos even as a beginner, but an expert will be able to give them a more professional and creative style.

At the top of this page, you’ll see the video creation software platforms our freelancers use to offer their services. You can click on the software of your choice to view the different services available.

You can find a freelancer specializing in animated videos on BeFreelancr. Experts there offer their services to create explainer, advertising, or educational videos tailored to your projects.

An animated video captures attention more easily than plain text or an image. It helps simplify complex ideas, make a message more memorable, and create engaging content that can be easily shared across various platforms.

Most software offers numerous customization options: you can change colors, add your own graphics, adapt characters to your style, and even include a voice-over to give your videos a unique identity.

These tools typically include audio libraries with music and sound effects that you can use freely. You also have the option to import your own files to enhance the impact of your video.

You can easily record and add a voice-over directly to the video. Some software even offers AI-generated voices, which saves time and delivers a professional result without needing a microphone.

You can create videos in formats tailored to each social media platform, whether square, vertical, or horizontal. This makes it easy to share on Instagram, TikTok, LinkedIn, Facebook, or YouTube.

Some software includes collaborative features that allow multiple people to work on the same project in real time, which is very useful for marketing teams or agencies.

Videos can generally be exported in HD, and some software even offers 4K export for optimal rendering on large screens or high-end advertising campaigns.

The price varies depending on the features. Basic plans start around €15 to €30 per month, while professional solutions with more options (collaboration, 4K, advanced libraries) can range from €50 to over €100 per month.