Social media management tools

A social media management tool is software that helps you centralize all your activities across your various accounts. Instead of switching between platforms, you can manage everything in one place: post, respond, analyze, and organize your content.

Among the most popular are Hootsuite, Buffer, Later, Agorapulse, and Sprout Social. Each has its own strengths, but all are designed to simplify your social media management.

Above, we’ve listed the most in-demand tools that our freelance community managers use to offer their services. You can click on the software of your choice to see the available services.

Having a social media presence for a business is already a great thing, because many companies neglect their presence on these platforms. But using a management tool is even better.

Using software helps you save time, stay organized, and get a clear picture of your results. It’s also a way to avoid oversights and maintain consistency in your posts.

Yes, most of them let you connect multiple accounts to a single interface. This is handy if you need to manage several platforms at once, whether for yourself or for your clients.

This is one of the most useful features. You can schedule your posts in advance so they go live automatically on the dates and times you choose. It’s ideal for maintaining a consistent presence without having to be constantly logged in.

Our freelance community managers tell us that one of the most frequent requests on BeFreelancr is to schedule multiple posts in advance for different social media platforms. These tools make that possible.

Yes, you have access to detailed reports: number of views, engagement rate, clicks, changes in your follower count… This data helps you understand what’s working and improve your future posts.

Some include a centralized messaging system. This allows you to reply directly to messages and comments from within the software, without having to open each individual app. This is a real time-saver if you have a large community.

Yes, most social media management tools are designed for teamwork. You can grant access to your team members, assign roles, and even approve posts before they go live. This is useful for maintaining clear organization and avoiding mistakes.

Some software analyzes your audience’s habits and shows you when your followers are most active. This allows you to post at the right time to gain more visibility and engagement.

Yes, many tools offer integrations with other solutions such as CRMs, email marketing software, or online advertising platforms. This allows you to centralize your marketing efforts and better track your results.

Some software offers a content library with ready-to-use templates or image banks. This is convenient for saving time and always having visual ideas at your fingertips.

Yes, several tools allow you to create and manage your ads directly from their interface, particularly on Facebook, Instagram, or LinkedIn. You can track your performance without having to go through each platform individually.

Prices vary depending on the features and the number of accounts you want to manage. There are limited free versions, and paid subscriptions generally start around €10 to €20 per month, but can go up to over €100 for comprehensive solutions designed for teams.

If you’re looking for a community manager who’s proficient with these tools, you can easily find one on BeFreelancr. Freelancers there offer their services to manage your social media, create your content, and optimize your results.

At the top of the page, you’ll see a list of the best social media management tools. If you’re looking for a service related to one of these tools, click on the software in question. And if you don’t find what you’re looking for, contact us so we can find the perfect freelancer for you.