Google

Globally, Google is by far the most widely used search engine. The majority of internet users turn to Google to find what they are looking for online, regardless of the subject.

Of course, Google is not used in China (it has been banned since 2010). And in Russia, Google's market share is only 32% (compared to 68% for Yandex). But in the rest of the world, Google is the undisputed leader in search engines.

Being well positioned on Google means increasing your chances of attracting qualified visitors without having to pay for advertising. The more visible you are, the more opportunities you have to convert these visitors into customers.

The vast majority of internet users use Google when they have a question or want to buy something. So not being in the top Google results means missing out on a huge financial windfall.

Google analyzes many criteria to rank pages: content, keywords, structure, site speed, user experience, links, etc. Everything is done to provide the most useful answer to each search.

The search engine takes into account:

• Your website, its speed, and its usability (technical SEO)
• Your content, structure, and semantics (on-page SEO)
• And your backlinks (off-page SEO)

You must therefore take these different aspects into account to rank well on Google.

How does Google rank search results?

Ranking depends mainly on the quality of the content, its relevance to the query, andthe authority of the site. Google wants to display pages that best meet the expectations of internet users.

How can you appear in the top results on Google?

To get in the top results, you need to optimize your content, use the right keywords, structure your pages correctly, and work on the technical side (speed, mobile, links, etc.). You also need to make sure you have quality links pointing to your site.

This is called natural referencing. As I said earlier: technical SEO + on-site + off-site.

These are special boxes that appear at the top of the results, often in the form of a short answer. If Google considers your content to be clear and well-structured, it may display it in this highly visible location.

What is the difference between rich snippets and featured snippets on Google?

Rich snippets and featured snippets are two elements that improve visibility in Google search results, but they are very different.

Rich snippets are classic results that have been visually enhanced. They display additional information such as review stars, price, duration, availability, etc. To enable them, you need to add structured data tags (such as Schema.org) to the page code. This makes your link more attractive in the results, which can increase your click-through rate.

Featured snippets are boxes highlighted at the top of the Google page, above all other results. Google uses them to answer a question directly by extracting a short passage of text from a web page. Unlike rich snippets, you cannot force them with code, but you can optimize your content to appear in them (by answering questions clearly, using short paragraphs, lists, tables, etc.).

Natural results are obtained through SEO, without paying. Sponsored results are advertisements displayed via Google Ads. They usually appear at the top or bottom of the page.

What does the term "SEO" mean in relation to Google?

SEO, or search engine optimization, refers to all the techniques that improve your position on Google without advertising. The goal is to rank high for the keywords your customers are searching for.

It is important to understand that SEO (on Google or other search engines) is a long-term strategy. It will take months or even years to see results. But you will enjoy those results for months or even years.

What does the term "SEA" mean in relation to Google?

SEA is advertising on Google. You create ads via Google Ads, choose your keywords, and pay to appear at the top of the results as a sponsored link.

Unlike SEO, which, as I said, takes a long time to achieve, with SEA, you get traffic immediately. But that doesn't mean you get results right away. You'll need to improve your ads to be as profitable as possible.

Being visible on Google is often what makes the difference between a website that gets visitors and one that remains invisible. This is where the majority of internet users start their searches, whether for a product, service, or information.

It is often said that the best place to hide something is on the second page of Google. Because very few visitors will go there.

Conversely, if you have content ranked at the top of Google's search results, you will get targeted visitors.

You can find SEO or SEA experts directly on BeFreelancr. Above, you will find freelance Google experts.

Whether you need an SEO consultant for your website, content, or netlinking, or an SEA consultant for your Google ads, we have the right profiles for you.

On BeFreelancr, you can hire freelancers for SEO, Google Ads, campaign creation, search engineoptimization for your website, or traffic analysis with Google Analytics.

Google provides several useful free tools: Google Search Console, Google Analytics, Google Keyword Planner, Google Trends, and PageSpeed Insights to improve your website's performance.

What is Google Analytics and what is it used for?

Google Analytics is a free tool that allows you to track everything that happens on your website: where your visitors come from, how long they stay, which pages they view, and how they interact with your content.

What is Google Search Console and what is it for?

Search Console helps you understand how your site is viewed by Google. You can track the indexing of your pages, identify technical errors, see which keywords you are ranking for, and improve your SEO.

How can you track your keyword rankings on Google?

To track your positions, you can use tools such as Ubersuggest, SE Ranking, Ahrefs, or Semrush. Some even offer automatic tracking to see how your keywords are performing on a daily basis.

Honestly, if you want to get an accurate picture of your SEO, I recommend setting up one of these tools. Google's tools are very good, but they sometimes lack customization options for viewing certain data.

Our Google experts are available to help you above.

Yes, Google adapts results based on your location, language,device, and even your browsing history. This is why two people will not necessarily see the same results for the same search.

Indexing is when Google records a page in its database. Ranking is where that page appears in search results. A page can be indexed without necessarily ranking well.

In general, Google automatically crawls websites, especially if they are well-built and linked to other sites. But it doesn't always index everything: some pages may be ignored if it considers them unhelpful or if it has difficulty accessing them.

How can I submit a website to Google so that it is indexed more quickly?

To speed up indexing, you can add your site to Search Console and submit your sitemap. You can also use the "Inspect URL" feature to request indexing of a specific page.

How often is the Google index updated?

There is no set frequency. Google returns more often to sites that publish content regularly or have a lot of traffic. For small sites, robots may visit less frequently.

That's why we often hear that you should publish regularly. Not because Google will "like" your site more, but because you'll attract Google's robots more frequently.

Can you ask Google not to index certain pages?

Yes, you can exclude certain pages from indexing by adding the noindex tag to the code or by configuring the robots.txt file. This is useful for pages that are not relevant for SEO, such as legal notices or administration pages.

Google handles multilingual sites very well. The key is to use hreflang tags, have a clear structure (subdomain, subdirectory, or different domain), and provide unique content for each language.

It's a set of criteria that Google uses to evaluate the reliability of content. It takes into accountthe author'sexperience, expertise, authority in the field, and the level of trust the site inspires.

Loading speed is one of the criteria taken into account by Google. A fast site improves the user experience, which can work in your favor in rankings, especially on mobile devices.

The term "mobile first " means that Google primarily uses the mobile version of a website to analyze its content and decide how to rank it. If your website is not optimized for mobile, this can clearly hinder your visibility.

Internal linking is the process of creating links between your own pages. It is essential to help Google better understand the structure of your site, index all your pages, and strengthen some of them for specific keywords.

When Google first started, the number of links pointing to a site was the main criterion for ranking a site on the search engine. Over time, many other criteria have emerged.

Today, backlinks remain a very important criterion for Google. They are not just links, they are signals of trust. The more high-quality links you have pointing to your site, the more authority you gain.

CTR is the percentage of people who click on your link in the search results. A good click-through rate indicates that your content is attracting attention, which can help improve your ranking on Google.

Google remains the most advanced search engine in terms of algorithm, relevance, and speed. Bing is a serious alternative, especially in the United States. DuckDuckGo, on the other hand, focuses on user privacy by not collecting personal data.