Amazon, the online retail giant, is much more than just a sales platform. It's a complete ecosystem that enables businesses to reach a large global audience, optimize their advertising campaigns, and manage online sales efficiently. Find out why and how to leverage Amazon to boost your business.
What is Amazon?
Amazon is an online retail and cloud services company founded in 1994 by Jeff Bezos. Initially an online bookstore, Amazon quickly became a global e-commerce leader, offering a wide range of products from books and electronics to clothing and food. In addition to its core business of online sales, Amazon also offers services such as Amazon Web Services (AWS), Amazon Prime, and advertising solutions via Amazon Ads.
Who founded Amazon and in what year?
Amazon was founded by Jeff Bezos in 1994. Originally, the platform focused exclusively on selling books online. Since its inception, Amazon has expanded rapidly and diversified, becoming one of the world's largest online retailers and a major player in cloud services and digital advertising.
Why sell on Amazon?
Selling on Amazon gives you access to a global marketplace with an established customer base, offering significant visibility for your products. The platform offers powerful tools for managing sales, tracking performance, and optimizing advertising campaigns. By joining Amazon, you benefit from a robust infrastructure, advanced logistics with Fulfillment by Amazon (FBA), and a large network of potential customers, which can significantly increase your sales and reach.
What are Amazon's features?
Amazon offers a variety of features such as online sales options for businesses of all sizes, inventory and order management tools, and logistics solutions via Fulfillment by Amazon (FBA). The platform also provides advertising services via Amazon Ads, enabling sellers to promote their products directly on the Amazon site. Features include customization options for stores, detailed sales performance analytics, and integrated customer service to manage buyer returns and inquiries.
How much does an Amazon Ads campaign cost?
Advertising campaigns on Amazon are managed via Amazon Ads, with options such as sponsored ads, display ads, and video ads. Costs depend on your daily budget, keyword bids, and the type of campaign chosen. The pricing model is generally based on cost-per-click (CPC) or cost-per-thousand impressions (CPM), allowing flexibility in managing budgets and optimizing ad spend. You can define your campaign objectives and adjust your bids based on performance to maximize your return on investment.
Where can you find an Amazon expert?
To maximize your sales and advertising campaigns on Amazon, call on the experts available at BeFreelancr. Our freelancers specializing in e-commerce and Amazon Ads campaign management are ready to help you optimize your presence on the platform, manage your ads, and improve your sales strategies. BeFreelancr provides experienced professionals to support you in every step of your Amazon business.
What Amazon-related services can you find on BeFreelancr?
On BeFreelancr, you can find services such as Amazon Ads campaign management, product listing optimization, pricing strategy, and sales performance analysis. Our experts can also help you with setting up and managing Fulfillment by Amazon (FBA), as well as developing marketing strategies to improve your visibility and sales on the platform.
What are the alternatives to Amazon?
The main alternatives to Amazon include eBay, Walmart Marketplace, and Etsy. eBay offers an auction and direct sales platform for various types of products. Walmart Marketplace allows sellers to offer their products on the Walmart site, while Etsy specializes in handmade and vintage goods. Each of these platforms offers unique features tailored to different types of sellers and products.