Unbounce

Unbounce is an online tool designed to create high-performing landing pages. It is mainly used to generate leads, sell an offer, or test marketing campaigns. The tool focuses on conversion, with options such as A/B testing, dynamic optimization, and powerful marketing integrations.

Compared to Instapage or Leadpages, Unbounce offers more flexibility in page creation and a more advanced approach to optimization. Instapage stands out for the quality of its designs, Leadpages for its simplicity, while Unbounce focuses on customization, AI, and testing to maximize conversions.

But overall, these tools are very similar: they are all page creation software.

Unbounce focuses on creating landing pages, but that's not all. You can also design pop-ups and sticky bars and use smart features to display personalized content based on visitor profiles. The goal is always the same: to improve your marketing results.

However, I don't recommend using it for other purposes, such as website creation. Unbounce is not a CMS. This tool allows you to create beautiful capture pages, but not websites.

The tool is aimed at microbusinesses, SMEs, marketing agencies, and infopreneurs alike. If you're launching paid campaigns or looking to optimize your lead acquisition, Unbounce can really make a difference, regardless of your level or the size of your organization.

If you have a physical product, a digital product, a service, or training to sell, you may need to create a capture page. And Unbounce is one of the best tools for that.

The editor works with drag and drop, so no technical skills are required. That said, if you have some basic knowledge of digital marketing, you'll get further.

And if you want to delegate the creation of your pages, you can hire a freelancer to help you (you can find our Unbounce experts on this page).

If you need help creating or optimizing your pages, you can find an expert Unbounce freelancer directly on BeFreelancr (above on this page).

Simply choose the service that suits your needs and place your order, with no quotes or wasted time. But you can of course ask the freelancer questions before placing your order.

On BeFreelancr, you'll find Unbounce-related services such as custom landing page creation, optimization of your existing pages, integration with your marketing tools, A/B testing, and pop-up configuration. Everything is designed to help you improve your conversions.

Unbounce allows you to customize your pages from A to Z. You can change everything: layout, colors, fonts, images, buttons... and even add code if you want to go further. The editor is very flexible.

The tool provides a library of professional templates that you can adapt to your business. These templates are designed for conversion and save you time, especially if you're starting from scratch.

You can duplicate your pages with a single click. This is useful if you want to test several variations, create similar pages for different campaigns, or simply reuse a design that works well.

Let's say you want to do an A/B test. You need the same page in several versions (often 2 or 3). Duplication allows you to have these 2 or 3 pages immediately. You can then make a few changes (text, color) and launch the A/B testing.

Unbounce allows you to create responsive pages that automatically adapt to mobile devices and tablets. You can also manually adjust certain elements to ensure optimal mobile display.

Unbounce pages can be optimized for SEO. You can customize title tags, meta descriptions, URLs, and add structured text. It's not the most comprehensive SEO tool, but it's more than enough for good visibility on Google.

Adding a form to a landing page is clearly one of the primary features of tools such as Unbounce, Instapage, and Leadpages.

You can integrate capture forms on all your pages. These forms are customizable, and you can choose what happens next: display a message, redirect to another page, or trigger integration with a third-party tool.

Unbounce integrates easily with tools such as Mailchimp, ActiveCampaign, ConvertKit, and many others. As soon as a visitor fills out a form, their data can be automatically sent to your emailing tool.

You can then send a sequence of automated emails to your subscribers or send them a newsletter.

Unbounce makes it easy to connect your tracking tools such as Google Analytics, Google Tag Manager, or Facebook Pixel. You can add your scripts directly in the editor, either globally or page by page. This is useful for tracking conversions, analyzing visitor behavior, and optimizing your advertising campaigns.

Unbounce includes an A/B testing feature that lets you compare different versions of the same page. You can test a headline, visual, or call to action and see which one converts best in real time. It's easy to set up and very useful for improving your results.

Unbounce does not offer a native payment system, but you can integrate Stripe or PayPal buttons via external links or by inserting them directly into your page. This is sufficient if you want to redirect to a simple checkout.

Unbounce is compatible with Zapier, allowing you to connect your pages to hundreds of tools, including CRM, email marketing, Google Sheets, Slack, and more. It's perfect for automating tasks and saving time.

Unbounce offers several plans, with prices starting at around $100 per month. Plans vary depending on the number of visitors, domains, and features (A/B testing, Smart Traffic, advanced integrations, etc.). It's a premium tool designed for those who want to maximize their conversions.

Alternatives to Unbounce include Instapage for performance, Leadpages for simplicity, ClickFunnels for complete sales funnels, and Systeme.io for a more affordable, all-in-one solution. It all depends on your budget and goals.

If you want to create a complete website or sales funnel, Unbounce is not the ideal software. However, if you want to create a beautiful landing page, it is a very good software.