Instapage

Instapage is an online tool specializing in the creation of professional landing pages. It allows you to quickly design pages optimized for conversion, without the need for coding. It is mainly used for advertising campaigns or product launches.

If you're not a coder and you're not too comfortable with web design, this is a great piece of software for creating your capture pages. But, of course, a professional web designer can help you if you need it (you can find some on this page).

Instapage is primarily designed to create landing pages, but it also offers advanced features such as A/B testing, integration with marketing tools, and accurate performance tracking. The goal is always to optimize conversions.

Personally, I've already created entire sales funnels on Instapage. Admittedly, it's not the best tool for this, unlike ClickFunnels or Systeme io, for example. But it's possible!

Instapage focuses solely on ultra-optimized landing pages, whereas ClickFunnels is more oriented towards complete sales funnels and Leadpages is more simplistic. Instapage stands out for its design quality, speed, and advanced customization options for unique pages.

Overall, Instapage and Leadpages are still very similar. ClickFunnels, on the other hand, is really geared towards creating sales funnels.

The visual builder works with drag and drop, making it easy to create pages even if you don't have technical skills. The interface is clear, and it only takes a little practice to get to grips with the tool quickly.

However, if you would like help from an Instapage specialist, you can find one on this page.

You can find a freelance Instapage specialist directly on BeFreelancr (above on this page). Simply browse the services offered, choose the one that suits you, and place your order without having to request a quote.

What Instapage services can you find on BeFreelancr?

On BeFreelancr, you will find services related to Instapage such as landing page creation, conversion rate optimization, integration with your marketing tools, and A/B testing. Everything is designed to help you get concrete results quickly.

Instapage allows you to fully customize your pages with its drag-and-drop editor. You can edit each block, move elements around freely, add your images, text, fonts, and more. You have complete control over the design.

The platform offers a large library of landing page templates that are already optimized for conversion. This is handy if you want to get started quickly: you choose a template, customize it (as we've seen, you can customize a lot of things), and your page is ready to go live.

Pages created with Instapage are fully responsive. You can even adjust the mobile display separately so that your page adapts perfectly to different screens, without bugs or broken layouts.

And if you're stuck on the responsive part of your page, you can hire an Instapage freelancer on this page. Our experts will help you fix display issues on all screen sizes.

Instapage allows you to add SEO tags such as titles, descriptions, and custom URLs. Although the platform is primarily designed for conversion, it includes basic options for optimizing your pages' SEO.

Pages generated with Instapage load very quickly, which is essential for retaining visitors. The tool is designed for performance, with an optimized infrastructure and smooth rendering, even on mobile devices.

We were just talking about natural referencing, and page loading speed is important for SEO.

Instapage makes it very easy to add capture forms (it's even one of the essential features). You can customize them according to your needs, connect the fields to your external tools, and trigger actions after submission, such as redirection or the display of a personalized message.

You can duplicate a page with a single click. This is handy for saving time when you want to test multiple variations or create a new page from a design you've already used.

This is a feature I used when I was creating my capture pages on Instapage. To do A/B testing, I would clone the page and change one element (the title, the promise, some text, or a color, for example).

Instapage offers native integrations with email marketing tools such as Mailchimp, ActiveCampaign, and many others. You can automatically send collected leads to your list or trigger email sequences.

The platform is compatible with Google Analytics, Facebook Pixel, and other tracking tools. You can easily add your scripts to track conversions, measure visitor behavior, and optimize your campaigns.

Instapage is particularly well suited for Google Ads campaigns. You can create highly targeted landing pages, improve your Quality Score, and track performance accurately. It's an excellent tool for maximizing your advertising results.

Instapage makes it very easy to create A/B tests. As I mentioned earlier, you can duplicate a page, modify certain elements, and see in real time which one converts best. This is ideal for optimizing your campaigns without making assumptions.

The platform includes a comprehensive dashboard that shows you statistics for each page: conversion rates, number of visitors, performance of variants, etc. You have all the data you need to make the right decisions.

Instapage does not integrate a native payment system, but you can add external payment buttons (such as Stripe, PayPal, or checkout links) or redirect to a payment page hosted elsewhere.

Instapage offers a single plan for professionals, with a relatively high monthly fee compared to other tools. You often need to request a custom quote, but the price is justified by the performance, speed, and advanced options.

Alternatives to Instapage include Leadpages, Unbounce, ClickFunnels, Systeme.io, and even WordPress with builders such as Elementor. Instapage remains a benchmark for those who want to focus entirely on landing page optimization.