Restaurant menu design

A carte de restaurant, or menu, is an essential medium that showcases the dishes, beverages and offerings available in a dining establishment. It serves as a guide for customers and plays a key role in their experience, communicating not only culinary choices, but also the restaurant's visual identity and atmosphere.

Restaurant menus vary in format and style:

• Folded menus or booklets: For establishments offering a wide range of dishes.
• Single-page menus : Ideal for restaurants with a concise offering or for seasonal menus.
• Themed cards : Such as children's menus, wine or dessert lists.

Strengthen visual identity:

A well-designed menu reflects the style, values and atmosphere of your establishment, whether it's chic, casual or family-friendly.

Attract customers' attention:

An attractive design highlights your signature dishes and encourages customers to explore your entire offering.

Improve the customer experience:

A clear, well-organized menu makes navigation easier, enabling customers to choose more quickly and confidently.

Stimulate sales:

A strategic design can influence customer choices, for example by highlighting the most profitable or popular dishes.

Stand out from the competition:

A unique, memorable menu leaves a positive impression and encourages customers to return.

Defining content and structure:

• List all dishes, drinks and options (e.g. vegetarian or gluten-free).
• Classify them into clear sections: starters, main courses, desserts, drinks, etc.
• Add short, engaging descriptions for each item.

Collaborate with a freelance designer:

• Precise brief: Provide the graphic designer with information on your restaurant's style, logo, colors and overall desired tone.
• Design creation:The freelancer creates an aesthetic and functional layout, highlighting your most important offerings.
• Validation and delivery:After adjustments, you receive files suitable for printing (high-resolution PDFs with trim margins).

Printing:

• Online printing: A fast and cost-effective solution, with customization options for paper, lamination and formats.
• Local printer: Ideal for high-end media such as rigid, laminated or bound menus.

1. Graphic design by a freelancer on BeFreelancr:

Simple menus (1 to 2 pages):

• Beginner freelancer: €100 to €200.
• Experienced freelancer: €250 to €400.

Complex menus (several pages or illustrated styles):

• Beginner freelance: 300€ to 500€.
• Experienced freelance: 600€ to 1000€.

2. Printing:

• Menus on standard paper (quantity 50 copies): €50 to €150, depending on grammage and finishes.
• Laminated or plasticized menus (quantity 50 copies): €100 to €300.
• Rigid or bound menus (quantity 20 to 50 copies): €200 to €500.

The total cost (design + printing) depends on your needs, but is generally between €200 and €1,500, depending on the level of personalization.

Yes, using a freelance graphic designer is recommended for the following reasons:

Professional design: The freelancer knows how to create a card that is both aesthetically pleasing and functional, respecting your restaurant's visual identity.

Optimized content: He organizes information clearly, highlighting the most important or profitable dishes.

Customization: Unlike standard templates, a freelance graphic designer creates a unique, made-to-measure design.

Time savings: The professional manages the layout and prepares files that comply with printers' technical requirements.

On BeFreelancr, you can find specialized graphic designers who will help you create a menu that will appeal to your customers and reinforce your establishment's image.