Flyer and leaflet design

A flyer is a simple, high-impact communication medium, usually printed on a single page. It is designed to promote a product, an event or a specific offer. Flyers come in different formats, such as A5, A6 or DL, and are often distributed by hand, dropped in strategic locations or inserted in magazines.

The flyer aims to quickly convey a clear message thanks to an attractive design, impactful visuals and concise text. This type of medium is appreciated for its simplicity and relatively low cost, making it accessible to all companies, whatever their size and activity.

A flyer, also known as a brochure or leaflet, is a printed medium made up of several folded flaps. Unlike a flyer, it offers more space to develop detailed information about a product, service or company.

Folders come in a variety of formats and fold types (rolled fold, accordion fold, cross fold, etc.), adapted to the amount of information you want to include. They are often used in a commercial or institutional context, for example for product presentations, menus, or institutional leaflets.

The main difference lies in their format and use:

Flyer: A single page, quick and easy to read, designed for short, punchy communications. Ideal for announcing an event, promotion or new product.

Flyer: Multiple flaps offering ample space to detail complex information. It's perfect for presenting a product range, explaining services or providing more in-depth content.

In short, the flyer aims to attract attention and generate a quick impact, while the leaflet is used to inform in depth and convince.

Flyers and leaflets are versatile advertising tools that enable you to communicate effectively with your target audience.

Utility of flyers:

Promote an event : Concerts, inaugurations, sales or special offers.

Attract attention quickly : Thanks to an eye-catching design and a direct message.

Low cost : Affordable for small businesses wishing to promote themselves locally.

Utility of flyers:

Presenting a company or product : Detailing an offer, explaining features or telling a brand story.

Strengthening brand image : By offering structured, aesthetically pleasing content.

Diffusing complex information : Such as a restaurant menu, price list or service guide.

These media are particularly useful for creating a direct link with customers, whether at an event, at a point of sale or via an advertising campaign.

The creation of flyers and leaflets is done in two main stages: design and printing.

1. Collaborate with a freelancer for the design

On BeFreelancr, freelance designers specializing in graphic design can produce visuals tailored to your needs. Here's how it works:

Accurate brief: Provide the freelancer with the necessary information, such as text, images, logo and your design preferences.

Proposals and adjustments: The freelancer suggests one or more mock-ups. You can then provide feedback to refine the design.

File delivery: Once validated, you receive high-resolution files ready for printing (often in PDF format with trim margins).

2. Printing flyers and leaflets

Online printing: Ideal for fast, large-scale orders. You choose the specifications (paper type, grammage, finish) and receive your printed matter direct to your home.

Local printer: Perfect for personalized follow-up and advice on technical choices, especially if you have special requirements such as premium finishes.

Costs vary according to the complexity of the design and the quantities printed. Here's a price estimate:

1. Graphic design by a freelancer on BeFreelancr:

Flyer:

Beginner freelancer: €50 to €100.

Experienced freelancer: €150 to €300.

Flyer:

Beginner freelancer: €100 to €200.

Experienced freelancer: €250 to €500.

2. Printing:

Flyers:

Quantity of 500 copies: €50 to €150, depending on weight and finishes.

Quantity of 1000 copies: €100 to €250.

Flyers:

Quantity of 500 copies: €150 to €300.

Quantity of 1000 copies: €250 to €500.

These prices include standard options. Specific finishes (selective varnish, recycled paper, etc.) may increase costs slightly. To optimize your budget, work with a freelancer on BeFreelancr and compare printing options to find the best value.