Design of kakemono and roll up

A kakemono is a vertical poster mounted on a rigid or suspended support, often used at professional events or in commercial spaces. Its elongated, vertical design makes it perfect for displaying impactful messages with little text. Kakemonos are often printed on materials such as tarpaulin or fabric.

They're used to:

• Attract attention : Their vertical format draws the eye in high-traffic spaces.
• Strengthen brand image : Ideal for presenting a logo, slogan or iconic visuals.
• Communicate effectively : Perfect for displaying key information such as promotions or institutional messages.

Kakemonos are versatile, lightweight and easy to transport, making them ideal for trade shows, conferences, shop windows or lobbies.

A roll up is a vertical banner mounted on a winder that allows it to be easily unrolled and stored. It's designed to be self-supporting, thanks to a lightweight aluminum structure. Widely used at professional events, the roll up is appreciated for its ease of installation and reusability.

It's used for:

• Presenting a company or product : Display your key messages in an elegant, professional way.
• One-off promotions : Ideal for temporary campaigns or presentations.
• Balancing a space : Create visual information points in stands or exhibition halls.

The roll up is sturdy, transportable and reusable, making it particularly suitable for traveling campaigns.

Although both are vertical communication media, they differ in their design and use:

Kakemono:

• Can be hung or wall-mounted.
• Offers greater freedom in terms of size and materials (fabric, tarpaulin, etc.).
• Often used as decoration or permanent signage.

Roll up:

• Integrated into a freestanding structure with winder.
• Easier to transport and install.
• Ideal for temporary campaigns or traveling events.

In summary, the kakemono is more decorative and fixed, while the roll up is practical and portable.

Define content and purpose:

• Identify the target audience and clarify your main message (promotion, branding, event).
• Prepare the necessary elements: logo, visuals, punchy texts, etc.

Collaborate with a freelance designer:

• Precise brief: Provide a clear description to the freelancer on BeFreelancr: dimensions, colors, graphic tone, and placement of elements.
• Design creation: The freelancer creates a visual optimized for vertical display, with a good balance between images and text.
• Validation and delivery: Once validated, the file is delivered in the format suitable for printing (often PDF or AI with trim margins).

Printing:

• Online printer: Convenient for quick orders with competitive rates. You can choose from a variety of materials and finishes (matte, glossy, anti-UV).
• Local printer: Ideal for personalized follow-up or if you need specific media such as heavy-duty tarpaulins.

1. Graphic design by a graphic designer:

Simple kakemono or roll up:

Beginner freelance: €100 to €200.

Experienced freelance: €300 to €500, especially for complex or custom designs.

2. Printing:

Kakemono (standard dimensions 80 x 200 cm):

Fabric or tarpaulin: €50 to €150, depending on material and finishes.

Roll up (standard dimensions 85 x 200 cm):

With aluminum structure: €70 to €200, depending on quality of roll up and visual.

A complete budget (design + printing) for a kakemono or roll up is generally between 200€ and 700€, depending on your needs.

Yes, calling on a freelance designer is essential to guarantee a professional, impactful visual. Here's why:

• Expertise in vertical layout : The designer knows how to structure elements to capture attention in an elongated format.
• Visual consistency : He ensures that the kakemono or roll up respects your graphic charter and reinforces your brand image.
• Optimization of the message : An experienced freelancer will know how to highlight key information in a clear and attractive way.
• Technical preparation: The designer provides files that comply with printers' requirements, avoiding costly errors.

On BeFreelancr, you'll find specialized graphic designers who can create designs tailored to your objectives and budgets, while guaranteeing professional-quality rendering.