Brochure and catalog design

A brochure is a printed communication medium, usually consisting of several bound or folded pages, designed to convey specific information about a company, product, service or event. It is often used to:

• Present a company, its values and expertise (corporate brochure).
• Promote a specific product or service (sales brochure).
• Provide detailed information at events such as trade shows or conferences.

The brochure is particularly suited to elegant, polished communications, where aesthetics and content play a key role in enhancing the company's image.

A catalog is a printed or digital document designed to present in detail a complete range of products or services. It is often structured in sections to facilitate information retrieval. Catalogs are frequently used in the trade and sales sectors to:

• Provide a complete inventory with descriptions, specifications and prices.
• Highlight seasonal offers or new products.
• Serve as a reference tool for professional or individual customers.

Catalogs are ideal for companies with a wide range of products to present, such as mail-order chains or online retailers wishing to offer a physical version to their customers.

The main difference lies in their content and purpose:

Brochure:

• Shorter and focused on the general presentation of a company or product.
• Used to seduce and inform in a concise way.
• Less exhaustive, but often more visual and narrative.

Catalog:

• More voluminous, it contains a complete list of products/services.
• Designed to provide detailed information such as features, prices and available options.
• Functional, it often serves as a reference or sales tool.

In short, the brochure inspires and attracts, while the catalog informs and guides purchasing choices.

Define content and objectives:

Identify the target audience and clarify the objective (company presentation, promotion of a collection, etc.).

List the elements required: text, images, graphics, price table, etc.

Collaborating with a freelance designer:

Accurate brief: Provide all the essential information to the designer on BeFreelancr: desired structure, visual identity, tone of content.

Graphic design: The freelancer creates a mock-up tailored to your needs, showcasing your products or services with quality visuals.

Validation: After several iterations and adjustments, the final file is delivered in high resolution, ready for printing.

Printing:

Online printer: Simple and fast, with customization options for paper type, format and finishes.

Local printer: Recommended if you want personalized follow-up or specific finishes, such as hardcovers or premium paper.

Graphic design by a freelancer on BeFreelancr:

Brochure (4 to 12 pages):

Beginner freelancer: €150 to €300.

Experienced freelancer: €400 to €800, depending on complexity of design and amount of information.

Catalog (20 pages or more):

Beginner freelancer: €500 to €1000.

Experienced freelancer: €1,000 to €2,000 for large catalogs or with custom illustrations.

Printing:

Brochure (quantity 100 copies): €150 to €400, depending on paper and finishes.

Catalog (quantity 100 copies): €300 to €800, depending on the number of pages and options chosen (binding, cover, etc.).

The total cost depends on your design and printing choices. Collaborating with an experienced freelancer on BeFreelancr guarantees a bespoke design that maximizes visual impact.

Yes, calling in a graphic designer is highly recommended for the following reasons:

Expertise: A professional graphic designer masters the rules of layout, the arrangement of visuals and the hierarchization of information for an aesthetically pleasing and effective rendering.

Visual consistency: He or she ensures compliance with your graphic charter and reinforces your brand identity.

Customization: The freelancer can create a unique design, tailored to your specific needs, rather than using generic templates.

Time saving: Entrusting this work to an expert allows you to concentrate on other aspects of your business.

On BeFreelancr, you'll find skilled and experienced graphic designers capable of transforming your ideas into professional materials that capture the attention and interest of your customers.