I will create your email automation workflows in Brevo
Create smart Brevo email workflows triggered by customer actions, purchases, bookings, statuses, or key lifecycle events.
Turn your customer journeys into reliable automated workflows with Brevo.
This service is designed for businesses that want to send the right email at the right moment based on real customer actions, lifecycle stages, purchases, bookings, registrations, or status changes.
We help you structure, configure, test, and optimize your Brevo automations so they are not only functional, but also easy to understand and maintain over time.
About Cadence Digital
Cadence Digital is a CRM automation and integration agency specializing in Brevo, customer data, APIs, webhooks, segmentation, and automated workflows.
We have supported more than 90 businesses across Europe with CRM automation, lifecycle messaging, contact synchronization, and technical integrations.
Our team combines technical knowledge with a strong understanding of marketing operations, allowing us to build workflows that support both your business processes and your customer experience.
What is included
Depending on your needs, this service can include:
- Review of your current Brevo automation setup
- Definition of automation goals and customer journeys
- Creation of workflow triggers
- Setup of conditional logic and branching
- Automation based on purchases, bookings, registrations, or customer status
- Welcome and onboarding sequences
- Pre-event or pre-visit email sequences
- Post-purchase or post-visit follow-ups
- Upsell and cross-sell automations
- Lead nurturing workflows
- Customer reactivation sequences
- Internal notification workflows
- Segmentation based on contact data or behavior
- Use of custom contact attributes in workflow logic
- Delay and timing configuration
- Entry and exit conditions
- Testing of automation scenarios
- Troubleshooting of existing workflows
- Recommendations to simplify or improve your automation structure
- Documentation and handover when required
Who is this service for?
This service is ideal for businesses that want to reduce manual follow-up and create more consistent customer communication.
It is particularly suitable for:
- E-commerce businesses
- SaaS companies
- Tourism and hospitality businesses
- Event and ticketing companies
- Service businesses
- Membership platforms
- Marketing teams
- CRM teams
- Companies using Brevo for lifecycle communication
- Businesses with repetitive customer follow-ups
This service can also be useful if you already have Brevo automations in place but they have become difficult to manage or no longer match your current processes.
How the project works
We start by reviewing the actions or events that should trigger each automation.
For example, a workflow may begin when a customer makes a purchase, books a visit, submits a form, changes status, joins a specific segment, or reaches a particular stage in your customer journey.
We then define the logic, timing, conditions, and data required for each workflow.
Once the structure is approved, we configure the automations in Brevo and test the main scenarios to verify that contacts enter the correct workflows and receive the expected communication.
If your automation depends on data coming from an external system, we can also advise on what information should be passed into Brevo and how it should be structured.
Build automations that remain manageable
As automation setups grow, they can quickly become difficult to maintain if workflows are created without a clear structure.
Our goal is to build a system that remains understandable and scalable.
We pay particular attention to naming conventions, segmentation, entry conditions, data requirements, workflow dependencies, and testing.
This makes it easier for your team to manage future campaigns, update existing workflows, and add new automations without creating unnecessary complexity.
Whether you need a single customer journey or a broader set of lifecycle automations, we can help you create a Brevo setup that is reliable, practical, and ready to evolve with your business.
About the freelancer
Cadence Digital Verified profile
Emailing and CRM agency | Brevo experts
🇬🇧 UNITED KINGDOM
Cadence Digital is a specialist CRM automation and integration agency helping businesses turn disconnected tools, scattered customer data, and manual processes into reliable, automated systems. Founded in 2021, Cadence Digital started with a simple observation: many companies invest in powerful platforms such as Brevo, HubSpot, custom web applications, and booking systems, but still struggle to make them work together efficiently. Too often, teams rely on manual exports, incomplete customer records, poorly structured automations, or integrations that become difficult to maintain over time. Our mission is to solve that problem. Since our launch, we have supported more than 90 businesses across Europe, from growing e-commerce brands and SaaS companies to tourism operators, service businesses, and marketing teams. Our work typically sits at the intersection of CRM, email automation, customer data, APIs, and operational workflows. The agency was founded by professionals with backgrounds in digital marketing, CRM strategy, web development, and automation. Before creating Cadence Digital, our team worked on customer lifecycle projects involving email marketing platforms, payment systems, web forms, internal databases, and custom integrations. This combination of marketing understanding and technical expertise allows us to build solutions that are not only functional, but also practical for the teams who need to use them every day. Brevo is one of the core platforms we work with. We help companies structure their accounts correctly, connect external tools, synchronize customer information, build segmentation logic, and create automated workflows triggered by real customer actions. Our services include setting up Brevo automations and integrations using APIs and webhooks, connecting web forms to Brevo, synchronizing contacts and custom fields, creating email automation workflows, and auditing existing Brevo setups to identify technical issues and improvement opportunities. We can also advise on the wider architecture behind an automation project. This includes determining which data should be stored in Brevo, which information should come from a website, CRM, booking platform, or point-of-sale system, and how different tools should communicate with each other. For us, a good automation is not simply one that works today. It should also be understandable, testable, scalable, and easy to maintain. That is why our projects often include data mapping, trigger logic, segmentation, API or webhook configuration, testing, documentation, and handover. We take the time to understand the client's existing setup before recommending a technical solution. Cadence Digital works with both English- and Dutch-speaking clients and collaborates with businesses operating across multiple markets. Whether you need to connect a web form to Brevo, automate customer journeys after a purchase or booking, integrate an external platform, or review an existing setup, our goal remains the same: build a robust system that reduces manual work and makes better use of your customer data. At Cadence Digital, we believe automation should create clarity, not complexity.
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